dc.contributor.author | Lievonen, Matias | |
dc.contributor.author | Luoma-aho, Vilma | |
dc.contributor.author | Bowden, Jana | |
dc.contributor.editor | Niininen, Outi | |
dc.date.accessioned | 2023-03-14T08:33:06Z | |
dc.date.available | 2023-03-14T08:33:06Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Lievonen, M., Luoma-aho, V., & Bowden, J. (2023). Hateholders and Brandjacking : Negative Engagement of Customers and Stakeholders. In O. Niininen (Ed.), <i>Social Media for Progressive Public Relations</i> (pp. 25-36). Routledge. <a href="https://doi.org/10.4324/9781003177791-4" target="_blank">https://doi.org/10.4324/9781003177791-4</a> | |
dc.identifier.other | CONVID_150952003 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/86005 | |
dc.description.abstract | Social and real-time media allow customers and other stakeholders to easily voice their opinions online when brands or organisations fail to meet their expectations. Such outbursts, which are often addressed through corporate public relations and crisis communication, are labelled negative stakeholder engagement. This study focuses on negative stakeholder engagement behaviour on the social media platform Twitter. Data collected from discussions on two telecommunication companies’ Twitter accounts, one in Finland and the other in Australia, are used to illustrate the different forms of negative engagement behaviours. | en |
dc.format.extent | 270 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | Routledge | |
dc.relation.ispartof | Social Media for Progressive Public Relations | |
dc.rights | In Copyright | |
dc.title | Hateholders and Brandjacking : Negative Engagement of Customers and Stakeholders | |
dc.type | book part | |
dc.identifier.urn | URN:NBN:fi:jyu-202303142159 | |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | School of Business and Economics | en |
dc.contributor.oppiaine | Digital marketing and Communication | fi |
dc.contributor.oppiaine | Digitaalinen liiketoiminta ja talous (painoala) | fi |
dc.contributor.oppiaine | Viestinnän johtaminen | fi |
dc.contributor.oppiaine | Digital marketing and Communication | en |
dc.contributor.oppiaine | Digital Business and Economy (focus area) | en |
dc.contributor.oppiaine | Corporate Communication | en |
dc.type.uri | http://purl.org/eprint/type/BookItem | |
dc.relation.isbn | 978-1-032-01233-9 | |
dc.type.coar | http://purl.org/coar/resource_type/c_3248 | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 25-36 | |
dc.type.version | acceptedVersion | |
dc.rights.copyright | © 2023 selection and editorial matter, Outi Niininen; individual
chapters, the contributors | |
dc.rights.accesslevel | openAccess | fi |
dc.type.publication | bookPart | |
dc.subject.yso | sitoutuminen (toiminta) | |
dc.subject.yso | negatiivisuus | |
dc.subject.yso | yhteisöviestintä | |
dc.subject.yso | markkinointi | |
dc.subject.yso | sosiaalinen media | |
dc.subject.yso | palaute | |
dc.subject.yso | asiakkaat | |
dc.subject.yso | yritykset | |
dc.subject.yso | sidosryhmät | |
dc.subject.yso | kriisiviestintä | |
dc.format.content | fulltext | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p13419 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p4042 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p26123 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p5878 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p20774 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p1236 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p3294 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p3128 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p8776 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p18528 | |
dc.rights.url | http://rightsstatements.org/page/InC/1.0/?language=en | |
dc.relation.doi | 10.4324/9781003177791-4 | |
dc.type.okm | A3 | |