From the barbecue to the sauna : a comparative account of the folding of media reception into the everyday life

Abstract

How and why do people still get print newspapers in an era dominated by mobile and social media communication? In this article, we answer this question about the permanence of traditional media in a digital media ecosystem by analyzing 488 semi-structured interviews conducted in Argentina, Finland, Israel, Japan, and the United States. We focus on three mechanisms of media reception: access, sociality, and ritualization. Our findings show that these mechanisms are decisively shaped by patterns of everyday life that are not captured by the scholarly foci on either content- or technology-influences on media use. Thus, we argue that a non-media centric approach improves descriptive fit and adds heuristic power by bringing a wider lens into crucial mechanisms of media reception in ways that expand the conceptual toolkit that scholars can utilize to analyze the role of media in everyday life.