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dc.contributor.authorKemppainen, Tiina
dc.contributor.authorFrank, Lauri
dc.date.accessioned2023-02-21T08:14:08Z
dc.date.available2023-02-21T08:14:08Z
dc.date.issued2022
dc.identifier.citationKemppainen, T., & Frank, L. (2022). Exploring positive online customer experience formation : a study of food waste shoppers. In <i>MCIS 2022 : Proceedings of the 14th Mediterranean Conference on Information Systems</i> (Article 9). Association for Information Systems. <a href="https://aisel.aisnet.org/mcis2022/9/" target="_blank">https://aisel.aisnet.org/mcis2022/9/</a>
dc.identifier.otherCONVID_176553200
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/85567
dc.description.abstractThis qualitative study investigates the formation of positive online customer experiences in the context of online grocery shopping. This study analyzes customers’ written descriptions of the causes of their positive experiences when visiting an online store. Data were collected with an online survey of 581 respondents. The case company is a Finnish online retailer, Fiksuruoka Ltd. Fiksuruoka’s business idea is to sell food waste; its product range consists of surplus groceries that are in danger of being disposed of. The findings show that four main themes contribute positively to the online customer experience. Positive customer experiences were explained by factors related to 1) the shopping process and online store features, 2) shoppers’ finds, 3) pricing, and 4) the shopping context (food waste). Under these themes, 17 subthemes were identified. The findings emphasize the smoothness of the shopping process and low prices in a positive customer experience. It is also essential that the online store foster feelings of success, enjoyment, and self-satisfaction among customers. The joy of discovery and the ability to act for a good cause were identified as essential contributors to a positive online customer experience.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssociation for Information Systems
dc.relation.ispartofMCIS 2022 : Proceedings of the 14th Mediterranean Conference on Information Systems
dc.relation.urihttps://aisel.aisnet.org/mcis2022/9/
dc.rightsIn Copyright
dc.subject.otheronline customer experience
dc.subject.otheronline shopping
dc.subject.otherfood retail
dc.subject.othergrocery shopping
dc.subject.otherfood waste
dc.subject.othere-commerce
dc.titleExploring positive online customer experience formation : a study of food waste shoppers
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202302211826
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.oppiaineSustainable Businessfi
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesfi
dc.contributor.oppiaineHyvinvoinnin tutkimuksen yhteisöfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineKestävä liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineSustainable Businessen
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesen
dc.contributor.oppiaineSchool of Wellbeingen
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineSustainable Business and Economy (focus area)en
dc.contributor.oppiaineInformation Systems Scienceen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-88-87173-05-5
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.type.versionpublishedVersion
dc.rights.copyright© Association for Information Systems, 2022
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceMediterranean Conference on Information Systems
dc.subject.ysoruokahävikki
dc.subject.ysoasiakaskokemus
dc.subject.ysoverkkokauppa
dc.subject.ysoostokäyttäytyminen
dc.subject.ysoasiakaslähtöisyys
dc.subject.ysokuluttajat
dc.subject.ysovähittäiskauppa
dc.subject.ysoelintarvikkeet
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p27352
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
jyx.subject.urihttp://www.yso.fi/onto/yso/p8573
jyx.subject.urihttp://www.yso.fi/onto/yso/p7613
jyx.subject.urihttp://www.yso.fi/onto/yso/p1397
jyx.subject.urihttp://www.yso.fi/onto/yso/p14002
jyx.subject.urihttp://www.yso.fi/onto/yso/p6580
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okmA4


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