Näytä suppeat kuvailutiedot

dc.contributor.authorMykkänen, Markus
dc.contributor.editorRodríguez-Salcedo, Natalia
dc.contributor.editorMoreno, Ángeles
dc.contributor.editorEinwiller, Sabine
dc.contributor.editorRecalde, Mónica
dc.date.accessioned2023-02-03T07:43:39Z
dc.date.available2023-02-03T07:43:39Z
dc.date.issued2023
dc.identifier.citationMykkänen, M. (2023). The Elements of Advocacy : Finnish PR Consultants' Media Strategies in Lobbying. In N. Rodríguez-Salcedo, Á. Moreno, S. Einwiller, & M. Recalde (Eds.), <i>(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times</i> (pp. 193-209). Emerald. Advances in Public Relations and Communication Management, 6. <a href="https://doi.org/10.1108/s2398-391420230000006012" target="_blank">https://doi.org/10.1108/s2398-391420230000006012</a>
dc.identifier.otherCONVID_176416983
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/85347
dc.description.abstractIn Finland the use of public relations (PR) agencies and consultants in political decision making has increased in the last two decades. The development of the Finnish political realm has been similar to that of other Nordic countries where the PR industry has built a strong linkage to the political sphere. The present study analyses how Finnish PR consultants with a political background use and attempt to influence the news media as part of lobbying processes to advance their clients' causes. The chapter is based on 11 interviews with PR consultants that were conducted during November 2018. The main findings indicate that Finnish PR consultants consider the news media and journalists as an important part of lobbying. The media and journalists are considered supportive or alternative forums for advocacy and political debate. PR consultants use the media strategically to establish relationships and networks with journalists, and to advocate long-term political decision making and agendas. Overall, the study indicates that Finnish PR consultants want to be active political interpreters, who together with their clients engage in shaping the political agenda and discourses. This is done by taking advantage of previous political experience and networks, constructing the political agenda for media communication, organising a network of media representatives to influence and finally by framing political messages to the media.en
dc.format.extent234
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherEmerald
dc.relation.ispartof(Re)discovering the Human Element in Public Relations and Communication Management in Unpredictable Times
dc.relation.ispartofseriesAdvances in Public Relations and Communication Management
dc.rightsIn Copyright
dc.subject.otherPR consultants
dc.subject.othernews media
dc.subject.otherpolitical decision making
dc.subject.otherpolitical communication
dc.subject.otheradvocacy
dc.subject.otherpolitical journalism
dc.titleThe Elements of Advocacy : Finnish PR Consultants' Media Strategies in Lobbying
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202302031629
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-1-80382-898-5
dc.type.coarhttp://purl.org/coar/resource_type/c_3248
dc.description.reviewstatuspeerReviewed
dc.format.pagerange193-209
dc.relation.issn2398-3914
dc.type.versionacceptedVersion
dc.rights.copyright© 2023 Markus Mykkänen. Published under exclusive licence by Emerald Publishing Limited.
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber20190203
dc.subject.ysovaikuttaminen
dc.subject.ysouutiset
dc.subject.ysopoliittinen journalismi
dc.subject.ysosuhdetoiminta
dc.subject.ysojournalismi
dc.subject.ysopoliittinen viestintä
dc.subject.ysopoliittinen päätöksenteko
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p1657
jyx.subject.urihttp://www.yso.fi/onto/yso/p13915
jyx.subject.urihttp://www.yso.fi/onto/yso/p13722
jyx.subject.urihttp://www.yso.fi/onto/yso/p14294
jyx.subject.urihttp://www.yso.fi/onto/yso/p1161
jyx.subject.urihttp://www.yso.fi/onto/yso/p13723
jyx.subject.urihttp://www.yso.fi/onto/yso/p12259
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1108/s2398-391420230000006012
dc.relation.funderThe Media Industry Research Foundation of Finlanden
dc.relation.funderMedia-alan tutkimussäätiöfi
jyx.fundingprogramFoundationen
jyx.fundingprogramSäätiöfi
jyx.fundinginformationThis study was supported by a grant from the Media Industry Research Foundation of Finland and C. V. Åkerlund Media Foundation. Lobbaamisen hallinta toimitustyössä, Media-alan tutkimussäätiö 20190203
dc.type.okmA3


Aineistoon kuuluvat tiedostot

Thumbnail

Aineisto kuuluu seuraaviin kokoelmiin

Näytä suppeat kuvailutiedot

In Copyright
Ellei muuten mainita, aineiston lisenssi on In Copyright