dc.contributor.author | Haapio, Heidi | |
dc.contributor.author | Uusitalo, Outi | |
dc.contributor.editor | Niininen, Outi | |
dc.date.accessioned | 2022-12-27T12:40:17Z | |
dc.date.available | 2022-12-27T12:40:17Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Haapio, H., & Uusitalo, O. (2022). ‘Interesting but scary’ : Customers' perceived value of MyData. In O. Niininen (Ed.), <i>Contemporary Issues in Digital Marketing</i> (pp. 152-162). Routledge. <a href="https://doi.org/10.4324/9781003093909-18" target="_blank">https://doi.org/10.4324/9781003093909-18</a> | |
dc.identifier.other | CONVID_101688231 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/84605 | |
dc.description.abstract | Digitalisation has facilitated saving data in various warehouses. While Big Data is a new form of capital that is often considered an asset for organisations, the potential value of data to customers has seldom been addressed. This chapter discusses MyData (personified and personalised data) and aims to increase our understanding of its benefits and the value created when customers use their own data. The empirical data for this paper were collected from customers of a large retail organisation that adopted the practice of sharing data with customers. This study has found that value accruing from customer’s shopping data is multifaceted and can be either positive (creating value) or negative (destroying value). | en |
dc.format.extent | 188 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | Routledge | |
dc.relation.ispartof | Contemporary Issues in Digital Marketing | |
dc.rights | CC BY-NC-ND 4.0 | |
dc.title | ‘Interesting but scary’ : Customers' perceived value of MyData | |
dc.type | book part | |
dc.identifier.urn | URN:NBN:fi:jyu-202212275839 | |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | School of Business and Economics | en |
dc.contributor.oppiaine | Markkinointi | fi |
dc.contributor.oppiaine | Basic or discovery scholarship | fi |
dc.contributor.oppiaine | Resurssiviisausyhteisö | fi |
dc.contributor.oppiaine | Sustainable Business | fi |
dc.contributor.oppiaine | Kestävä liiketoiminta ja talous (painoala) | fi |
dc.contributor.oppiaine | Marketing | en |
dc.contributor.oppiaine | Basic or discovery scholarship | en |
dc.contributor.oppiaine | School of Resource Wisdom | en |
dc.contributor.oppiaine | Sustainable Business | en |
dc.contributor.oppiaine | Sustainable Business and Economy (focus area) | en |
dc.type.uri | http://purl.org/eprint/type/BookItem | |
dc.relation.isbn | 978-0-367-55533-7 | |
dc.type.coar | http://purl.org/coar/resource_type/c_3248 | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 152-162 | |
dc.type.version | publishedVersion | |
dc.rights.copyright | © 2022 the contributors | |
dc.rights.accesslevel | openAccess | fi |
dc.type.publication | bookPart | |
dc.subject.yso | personointi | |
dc.subject.yso | täsmämarkkinointi | |
dc.subject.yso | vähittäiskauppa | |
dc.subject.yso | big data | |
dc.subject.yso | ostokäyttäytyminen | |
dc.subject.yso | digitalisaatio | |
dc.subject.yso | yritykset | |
dc.subject.yso | data | |
dc.subject.yso | asiakkuudenhallinta | |
dc.subject.yso | arvonluonti | |
dc.format.content | fulltext | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p21894 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p5877 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p14002 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p27202 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p8573 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p8692 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p3128 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p27250 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p8530 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p21123 | |
dc.rights.url | https://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.relation.doi | 10.4324/9781003093909-18 | |
dc.type.okm | A3 | |