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dc.contributor.authorAslam, Bilal
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorVarmavuo, Eevi
dc.contributor.editorNiininen, Outi
dc.date.accessioned2022-12-19T07:02:58Z
dc.date.available2022-12-19T07:02:58Z
dc.date.issued2022
dc.identifier.citationAslam, B., Karjaluoto, H., & Varmavuo, E. (2022). Data obstacles and privacy concerns in artificial intelligence initiatives. In O. Niininen (Ed.), <i>Contemporary Issues in Digital Marketing</i> (pp. 130-138). Routledge. <a href="https://doi.org/10.4324/9781003093909-16" target="_blank">https://doi.org/10.4324/9781003093909-16</a>
dc.identifier.otherCONVID_101686903
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/84461
dc.description.abstractTo become and remain competitive, many companies (especially large ones) are considering capitalising on data-based technologies, such as Artificial Intelligence (AI). However, whether these companies are structurally ready in terms of data collection and management remains unknown. This chapter discusses how privacy issues and reforms, such as the General Data and Protection Regulation (GDPR), affect companies’ AI initiatives and processes. For this purpose, we reviewed the relevant literature and collected empirical data using in-depth interviews with AI and data industry experts in five countries. Our main findings indicated that companies are lacking sound data collection and management practices. We also found that privacy should be at the centre of policies when implementing any data initiatives. Initiatives, such as the GDPR, are helping industries safeguard consumer privacy without causing problems for AI initiatives. Our study will bring clarity to business managers who want to capitalise on data-based AI technology and detail existing academic knowledge streams.en
dc.format.extent188
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofContemporary Issues in Digital Marketing
dc.rightsCC BY-NC-ND 4.0
dc.titleData obstacles and privacy concerns in artificial intelligence initiatives
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202212195716
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineHyvinvoinnin tutkimuksen yhteisöfi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineSchool of Wellbeingen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-0-367-55533-7
dc.type.coarhttp://purl.org/coar/resource_type/c_3248
dc.description.reviewstatuspeerReviewed
dc.format.pagerange130-138
dc.type.versionpublishedVersion
dc.rights.copyright© Authors, 2022
dc.rights.accesslevelopenAccessfi
dc.subject.ysodata
dc.subject.ysotekoäly
dc.subject.ysohenkilörekisterit
dc.subject.ysoyritykset
dc.subject.ysotietovirrat
dc.subject.ysotietosuoja
dc.subject.ysotietosuojalaki
dc.subject.ysoyksilönsuoja
dc.subject.ysobig data
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p27250
jyx.subject.urihttp://www.yso.fi/onto/yso/p2616
jyx.subject.urihttp://www.yso.fi/onto/yso/p15125
jyx.subject.urihttp://www.yso.fi/onto/yso/p3128
jyx.subject.urihttp://www.yso.fi/onto/yso/p17917
jyx.subject.urihttp://www.yso.fi/onto/yso/p3636
jyx.subject.urihttp://www.yso.fi/onto/yso/p38506
jyx.subject.urihttp://www.yso.fi/onto/yso/p3637
jyx.subject.urihttp://www.yso.fi/onto/yso/p27202
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi10.4324/9781003093909-16
dc.type.okmA3


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