From Clicks and Time Spent to Value Creation
Lindén, C.-G., Villi, M., Lehtisaari, K., & Grönlund, M. (2022). From Clicks and Time Spent to Value Creation. In V. J. E. Manninen, M. K. Niemi, & A. Ridge-Newman (Eds.), Futures of Journalism : Technology-stimulated Evolution in the Audience-News Media Relationship (pp. 329-346). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-95073-6_21
Päivämäärä
2022Tekijänoikeudet
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022, corrected publication 2022
This chapter explores how three Scandinavian legacy media companies have reinvented their business models to focus on creating value for digital subscribers. They have developed similar strategies to measure value, for instance, with tailor-made analytical systems that are attuned to the editorial goals of the newsroom. In general, metrics-based audience behaviour measurement has become the main tool for making data-informed and data-driven decisions on what type of content should be on offer to the audience. However, we point to the need for a more sophisticated understanding of “authentic” audience engagement with both quantitative and qualitative elements. We underline the need for value creation strategies and data literacy that involve all journalists, not just those at the management level. The chapter contributes to the literature on audience engagement particularly by demystifying the concept through practical applications of successful editorial strategies. We see that value creation for both the audience and the organisation should be at the core of journalism. We define value in a broad sense; the idea that a better-informed citizenry is a prerequisite for a well-functioning democracy. News media delivering value to the society will gain in economic terms through strong engagement from readers that can be monetised.
...
Julkaisija
Palgrave MacmillanEmojulkaisun ISBN
978-3-030-95072-9Kuuluu julkaisuun
Futures of Journalism : Technology-stimulated Evolution in the Audience-News Media RelationshipAsiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/119051417
Metadata
Näytä kaikki kuvailutiedotKokoelmat
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Startup-sijoittajat portinvartijoina journalismin kentällä
Hirsto, Heidi; Manninen, Ville (Media- ja viestintätieteellinen seura MEVI ry, 2023)Startup-yritysten roolista journalismin uudistajina on ristiriitaisia näkemyksiä, mutta niiden katsotaan kuitenkin yleisesti tuovan alalle uusia toimintamalleja ja haastavan vakiintuneita instituutioita. Sijoittajien ... -
Editorial: New Forms of Media Work and Its Organizational and Institutional Conditions
Laaksonen, Salla-Maaria; Villi, Mikko (Cogitatio, 2022)This thematic issue explores the widening scope of media work and the institutional and organizational conditions that support new forms of media work. The media industry has undergone significant economic, structural, and ... -
Value creation of well-being data : opportunities for a national personal health record
Koivisto, Niko (2020)The aim of this master’s thesis is to examine the value creation potential of wellbeing data in a national personal health record. The amount of well-being data is growing exponentially as a product from the increased ... -
Big data value creation and capture with an IoT solution
Karhu, Nelli (2021)Organisaatiot ovat kiinnostuneet big datasta ja siitä, miten ne voivat ansaita sillä rahaa. Sitä varten organisaatio tarvitsee liiketoimintamallin. Liiketoimintamallia luotaessa on tärkeää ymmärtää mikä IoT:sta kerätyssä ... -
Integrating justice and collective value creation : collaborative business model for just protein transition
Paloviita, Ari; Kortetmäki, Teea (Liberà Università Maria SS. Assunta : LUMSA, 2022)Just transition is needed to ensure that the transition towards a low-carbon economy happens in a fair way. Collaborative business model through collective value creation can contribute to just transition across the ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.