The value-relevance of social media activity of Finnish listed companies
Rautiainen, A., & Jokinen, J. (2022). The value-relevance of social media activity of Finnish listed companies. International Journal of Accounting and Information Management, 30(2), 301-323. https://doi.org/10.1108/IJAIM-04-2021-0076
Julkaistu sarjassa
International Journal of Accounting and Information ManagementPäivämäärä
2022Oppiaine
Digitaalinen liiketoiminta ja talous (painoala)Kestävä liiketoiminta ja talous (painoala)Responsible Management, Learning, Digitalization & StrategyLaskentatoimiAccounting ChangeBasic or discovery scholarshipDigital Business and Economy (focus area)Sustainable Business and Economy (focus area)Responsible Management, Learning, Digitalization & StrategyAccountingAccounting ChangeBasic or discovery scholarshipTekijänoikeudet
© 2022 the Authors
Purpose
The use of social media tools by companies is common, but the links between the use of multiple social media tools by companies and stock price changes are largely unknown. Therefore, this study aims to analyze the value-relevance of social media activities on Facebook (FB), Instagram (IG), LinkedIn (LI), Twitter (TW) and YouTube (YT).
Design/methodology/approach
Stock market data and hand-picked social media data in this study were collected from Finland, a small language area with consistent International Financial Reporting Standards (IFRS) reporting practices, in the expectation of better comparability and lower noise in the data.This study uses correlation, regression and factor analyses for a sample of 105 Finnish public limited companies listed on the Nasdaq Helsinki stock exchange.
Findings
This paper finds evidence that social media activity is an important area of analysis and that the activity and popularity of a company in social media are value-relevant variables in forecasting stock prices.
Practical implications
Not all social media activities are necessarily equally important for managers and investors. Focus on visual messages in social media is recommended.
Originality/value
The findings of this study highlight the value-relevance of using multiple visual social media channels, particularly IG and YT. This paper suggests avenues for future research and for analyzing social media information.
...
Julkaisija
EmeraldISSN Hae Julkaisufoorumista
1834-7649Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/145706403
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Kauppakorkeakoulu [1276]
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Goodwill impairments and the value relevance of goodwill of the small listed companies in Finland
Vallius, Suvi (2016)Tutkimuksen tavoitteena on tarkastella, miten liikearvon arvo määräytyy ja onko liikearvo arvorelevanttia. Kohdeyritysten taloudellisten tietojen ja niiden analysoinnin pohjalta on tarkoituksena selvittää, onko liikearvon ... -
Listautumisantien pitkän aikavälin suoriutuminen Suomessa vuosina 1995 - 2014
Ojapalo, Marko (2018)Tutkielmassa haettiin vastausta kysymyksiin, ovatko suomalaiset listautumisannit alisuoriutuneet pitkällä aikavälillä ja poikkeavatko saadut tutkimustulokset aikaisempien tutkimusten tuloksista. Lisäksi tutkielmassa on ... -
Enablers of and constraints on employees' information sharing on enterprise social media
Laitinen, Kaisa; Sivunen, Anu (Emerald, 2021)Purpose – The purpose of this study is to investigate the various enablers of and constraints on employees’ information sharing on an enterprise social media platform. It draws on two theoretical perspectives, communication ... -
Work-Related Social Media Use : The Mediating Role of Social Media Communication Self-Efficacy
Pekkala, Kaisa; van Zoonen, Ward (Elsevier, 2022)Social media use has become an indispensable part of knowledge work. Employees posting work-related content on social media are considered credible sources of information and have significant importance for how stakeholders, ... -
What's in it for me and you? : Exploring managerial perceptions of employees' work-related social media use
Pekkala, Kaisa; Auvinen, Tommi; Sajasalo, Pasi; Valentini, Chiara (Emerald, 2022)Purpose -- This study focuses on managers' perceptions of employees' communicative role in social media, and explores the changes in the contractual nature of employment relations in mediatized workplaces in which the ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.