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dc.contributor.advisorStutz, Christian
dc.contributor.authorFix, Nathaniel
dc.date.accessioned2022-06-10T08:35:03Z
dc.date.available2022-06-10T08:35:03Z
dc.date.issued2022
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/81617
dc.description.abstract.fi
dc.description.abstractThe role of national identity within MNEs operating in international contexts is under-studied in the body of organizational identity work. This thesis seeks to answer the research question: how does a firm align its nationally situated identity when tension emerges from its evolving global strategic ambitions throughout the internationalization process? In a unique case study of Finnish national identity within Harvia Sauna & Spa, I approach this question from the foundation of the strategy-identity nexus and aim to produce theory that is generalizable to other cases. My findings suggest that national identity may play a more dynamic role than previously believed, as tensions emerge throughout the process of internationalization, various realignment mechanisms transform the organization’s sense of national identity.en
dc.format.extent64
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.otherorganizational identity
dc.subject.otherstrategy-identity nexus
dc.subject.otherrealignment
dc.subject.otherglobalization
dc.titleNational identity in the internationalization context : a case study with Harvia Sauna & Spa
dc.identifier.urnURN:NBN:fi:jyu-202206103225
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineYrittäjyysfi
dc.contributor.oppiaineEntrepreneurshipen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20422
dc.subject.ysoglobalisaatio
dc.subject.ysokansallinen identiteetti
dc.subject.ysostrategiat
dc.subject.ysosaunat
dc.subject.ysoglobalisation
dc.subject.ysonational identity
dc.subject.ysostrategies
dc.subject.ysosaunas
dc.format.contentfulltext
dc.type.okmG2


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