University of Jyväskylä | JYX Digital Repository

  • English  | Give feedback |
    • suomi
    • English
 
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  • JYX
  • Opinnäytteet
  • Pro gradu -tutkielmat
  • View Item
JYX > Opinnäytteet > Pro gradu -tutkielmat > View Item

National identity in the internationalization context : a case study with Harvia Sauna & Spa

Thumbnail
View/Open
1.0 Mb

Downloads:  
Show download detailsHide download details  
Authors
Fix, Nathaniel
Date
2022
Discipline
YrittäjyysEntrepreneurship
Copyright
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.

 
.
 
The role of national identity within MNEs operating in international contexts is under-studied in the body of organizational identity work. This thesis seeks to answer the research question: how does a firm align its nationally situated identity when tension emerges from its evolving global strategic ambitions throughout the internationalization process? In a unique case study of Finnish national identity within Harvia Sauna & Spa, I approach this question from the foundation of the strategy-identity nexus and aim to produce theory that is generalizable to other cases. My findings suggest that national identity may play a more dynamic role than previously believed, as tensions emerge throughout the process of internationalization, various realignment mechanisms transform the organization’s sense of national identity.
 
Keywords
organizational identity strategy-identity nexus realignment globalization globalisaatio kansallinen identiteetti strategiat saunat globalisation national identity strategies saunas
URI

http://urn.fi/URN:NBN:fi:jyu-202206103225

Metadata
Show full item record
Collections
  • Pro gradu -tutkielmat [25573]

Related items

Showing items with similar title or keywords.

  • Culture, branding and national identity in the era of globalization : a study of beer brands in the Finnish market 

    Hurley, William (2013)
    Branding and marketing encompass some of the core elements of intercultural communication. Brands are derived from the existing cultural capital and the interaction that brands have with consumers in the marketing and ...
  • Inspiration from Koli : the symbolic meaning of national landscape in the context of persuasive communication 

    Peräkylä, Minna (2010)
  • Understanding small sports under globalization : a study on women’s American football: the global dynamics of women’s American football involving Finland and the USA 

    Salib, Mina (2023)
    With more attention given to women’s sports, this study focuses on the research gap in women's American football as a heavily under-researched field. The paper aims to examine the global dynamics of women's American ...
  • Architecture of dissonance : a study on the strategic management process of higher education internationalization 

    Sarpo, Ville (Jyväskylän yliopisto, 2018)
    In this study I analyze the neglected notion of organizational architecture in the strategic process of internationalization in the context of higher education. I examine the internationalization process through the ...
  • Globalized and localized marketing approach for hospitality industry : case study of Sands Resorts Macao 

    Liao, Xiaoling (2020)
    The hospitality industry is usually regarded in the centre of the globalization of international business. As hotels or resorts increasingly extend their properties in multicultural markets, in which China is perceived as ...
  • Browse materials
  • Browse materials
  • Articles
  • Conferences and seminars
  • Electronic books
  • Historical maps
  • Journals
  • Tunes and musical notes
  • Photographs
  • Presentations and posters
  • Publication series
  • Research reports
  • Research data
  • Study materials
  • Theses

Browse

All of JYXCollection listBy Issue DateAuthorsSubjectsPublished inDepartmentDiscipline

My Account

Login

Statistics

View Usage Statistics
  • How to publish in JYX?
  • Self-archiving
  • Publish Your Thesis Online
  • Publishing Your Dissertation
  • Publication services

Open Science at the JYU
 
Data Protection Description

Accessibility Statement

Unless otherwise specified, publicly available JYX metadata (excluding abstracts) may be freely reused under the CC0 waiver.
Open Science Centre