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dc.contributor.advisorBoivin, Nettie
dc.contributor.authorNieto, Julia Martinez
dc.date.accessioned2021-06-03T05:48:28Z
dc.date.available2021-06-03T05:48:28Z
dc.date.issued2021
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/76169
dc.description.abstractThis study analysed the practice of bullet journaling through its portrayal in instructional YouTube videos. Applying a multimodal critical discourse analysis methodology, the study examined the main characteristics of bullet journaling in terms of its main features and functions, and related said characteristics to the underlying discourses framing the practice. The data set consisted of ten videos on bullet journaling from AmandaRachLee’s YouTube channel. The multimodal analysis focused on the journal as a visual canvas as well as on the contents of the videos’ voice-overs, where the creator talked about her thoughts on bullet journaling and her journaling process. The study found that the journal’s aesthetic dimension, as well as bullet journaling’s portrayal as a pleasant activity which allows users to connect to positive emotions, were foregrounded in the videos. The journal’s role as a tool for mediating emotion emerged as a central aspect of the practice, which also mediated the practitioner’s relationship with the self-work that was performed through the journal. This approach to self- and productivity work resonated with neoliberal discourses on individual responsibility, the nature of emotion, and expectations related to emotional management and the upkeep of a “functional self” in a neoliberal context.en
dc.format.extent86
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.otherbullet journaling
dc.subject.othermultimodal discourse analysis
dc.subject.otheremodities
dc.subject.othercritical discourse analysis
dc.titleManaging the self : a critical analysis of bullet journaling content on YouTube
dc.identifier.urnURN:NBN:fi:jyu-202106033399
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaHumanistis-yhteiskuntatieteellinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanities and Social Sciencesen
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineSoveltavan kielitieteen maisteriopinnotfi
dc.contributor.oppiaineMaster's Degree Programme in Applied Linguisticsen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi314
dc.subject.ysoitsensä johtaminen
dc.subject.ysososiaalinen media
dc.subject.ysotunteet
dc.subject.ysoYouTube
dc.subject.ysodiskurssianalyysi
dc.subject.ysouusliberalismi
dc.subject.ysokulttuuriset ilmiöt
dc.subject.ysoself-management (personal development)
dc.subject.ysosocial media
dc.subject.ysoemotions
dc.subject.ysoYouTube
dc.subject.ysodiscourse analysis
dc.subject.ysoneoliberalism
dc.subject.ysocultural phenomena
dc.format.contentfulltext
dc.type.okmG2


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