Why Is Your Crowd Abandoning You? : Exploring Crowdsourcing Discontinuance through the Lens of Motivation Theory
Soliman, Wael; Rinta-Kahila, Tapani; Kaikkonen, Joona (2019). Why Is Your Crowd Abandoning You? : Exploring Crowdsourcing Discontinuance through the Lens of Motivation Theory. In ACIS 2019 : Proceedings of the 30th Australasian Conference on Information Systems (pp. 467-477). Association for Information Systems. https://acis2019.io/pdfs/ACIS2019_PaperFIN_099.pdf
© 2019 the Authors
A typical crowdsourcing platform connects organisations in need for workforce to individuals willing to work for a compensation. Considering that a motivated crowd constitutes a vital resource of such platforms, nurturing it becomes a crucial managerial consideration. Yet, little is known of why individual workers abandon crowdsourcing platforms after long periods of usage. Therefore, we set out to explore how crowd-workers’ motivations change during a platform’s usage lifecycle, from initial usage, to continued use, to its eventual abandonment. To this end, we conducted an in-depth qualitative inquiry into a popular crowdsourcing platform in the software-testing domain. Leveraging self-determination theory and IS use lifecycle as sensitising devices, we interviewed crowd-workers who had adopted, used, and eventually abandoned the platform. As a result, we propose a stage model in which individuals’ extrinsic and intrinsic motivations emerge and interact over time, resulting in discontinued use. We provide implications to both theory and practice. ...
PublisherAssociation for Information Systems
ConferenceAustralasian Conference on Information Systems
Is part of publicationACIS 2019 : Proceedings of the 30th Australasian Conference on Information Systems