Factors Influencing Tourists’ Intention to Use COVID-19 Contact Tracing App
Ukpabi, D., Olaleye, S., & Karjaluoto, H. (2021). Factors Influencing Tourists’ Intention to Use COVID-19 Contact Tracing App. In W. Wörndl, C. Koo, & J. L. Stienmetz (Eds.), Information and Communication Technologies in Tourism 2021 : Proceedings of the ENTER 2021 eTourism Conference (pp. 504-516). Springer. https://doi.org/10.1007/978-3-030-65785-7_48
DisciplineDigital marketing and CommunicationDigitaalinen liiketoiminta ja talous (painoala)MarkkinointiDigital marketing and CommunicationDigital Business and Economy (focus area)Marketing
© The Author(s) 2021
The purpose of this study was to develop and test a model that explores the antecedents of tourists’ acceptance of COVID-19 contact tracing app (CTA). Data was obtained from a crowdsourcing platform (Pollfish), in which 400 respondents answered the questionnaire. We used SmartPLS to analyse the data. Results reveal that trust and structural assurance have the strongest relationship. Furthermore, the relationship between trust and destination safety was positive. Finally, self-efficacy moderated the relationship between trust and intention, implying that trust was stronger for tourists who have higher levels of self-efficacy. Recommendations are offered.
Parent publication ISBN978-3-030-65784-0
ConferenceInformation and Communication Technologies in Tourism
Is part of publicationInformation and Communication Technologies in Tourism 2021 : Proceedings of the ENTER 2021 eTourism Conference
Publication in research information system
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- Kauppakorkeakoulu 
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