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Perceived effectiveness of privacy policy and its association with trust and behavioral intention to participate in a digital workplace wellness program

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Authors
Peltoniemi, Ari
Date
2020
Discipline
TietojenkäsittelytiedeComputer Science
Copyright
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.

 
The Perceived Effectiveness of Privacy Policy (PEPP) is a topical issue in information privacy research. In this study we developed a research model applying Theory of Reasoned Action and the Privacy–Trust–Behavioral Intention model to measure PEPP and its relationships with Trust and Behavioral Intention to participate in a digital Workplace Wellness Program (WWP). Increased participation in WWPs introduces the potential of increased profits for employers and increased health outcomes for employees. An online survey instrument was developed and used to collect data from the population of Finnish white-collar telecommuters. The Partial Least Squares Path Modeling (PLS-PM) method was used to analyze the data. The results indicate that there are statistically significant positive relationships between the constructs of Security and PEPP, PEPP and Trust, and Trust and Behavioral Intention to Participate in a digital WWP. We identified also statistically significant indirect effects between Security and Trust, Security and Behavioral Intention as well as PEPP and Behavioral Intention to Participate in a digital WWP. The results indicate that efforts to increase PEPP may be justified to increase Trust and Behavioral Intention to participate in a digital WWP among working professionals. ...
Keywords
Perceived Effectiveness of Privacy Policy behavioral intention digital workplace wellness program theory of reasoned action partial least squares path modeling osallistuminen yksityisyys tietosuoja luottamus työhyvinvointi yksilönsuoja fyysinen aktiivisuus participation privacy data protection trust well-being at work protection of privacy physical activeness
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http://urn.fi/URN:NBN:fi:jyu-202012167177

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