University of Jyväskylä | JYX Digital Repository

  • English  | Give feedback |
    • suomi
    • English
 
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.
View Item 
  • JYX
  • Opinnäytteet
  • Pro gradu -tutkielmat
  • View Item
JYX > Opinnäytteet > Pro gradu -tutkielmat > View Item

Making an Animal Friendly Society is Why We are All Here : The Impact of Positive and Negative Framing on Employee Subjective Well-being in Animal Rights and Animal Welfare Organisations

Thumbnail
View/Open
853.2Kb

Downloads:  
Show download detailsHide download details  
Authors
Jirásek, Jan
Date
2020
Discipline
Valtio-oppiPolitical Science
Copyright
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.

 
The aim of this study was to describe and understand the impact of animal rights and animal welfare organisations’ external communication on the self-reported well-being of their employees. A number of studies have documented various challenges to the well-being of activists and employees in animal- and socially-oriented organisations yet no study to date has examined how an organisation’s external communication affects the ones, who communicate – the employees themselves. This study introduced two modes of organisation’s external communication - positive and negative framing. Positive framing was defined as framing that aims to evoke positive feelings in the audience while negative framing aims to do the opposite: evoke negative feelings in them. The theoretical framework of the thesis consists of the theory of “Subjective Well-being” and of the borderline conceptual theory “Framing”. The thesis presented one research question: how positive and negative framing of animal welfare and animal rights-oriented organisations affects the well-being of their employees based on employee experience? In total, seven animal rights and animal welfare employees from three different European countries were interviewed a semi-structured manner for the study and the data was analysed using the qualitative content analysis method. Most of the interviewed employees experienced that the external communication of animal rights and welfare organisations conducted solely via positive framing had a positive impact on their well-being. One of the employees indicated that the organisations’ external communication conducted entirely via negative framing had a negative impact on the employee’s well-being. Based on employee experience, the positive impact of positive framing on employee well-being was reduced by employees’ awareness of animal rights and welfare issues. Last, perceived social support and personal relationships within the organisations were seen by the employees to positively relate to their well-being and to curb the negative impact of negative framing. ...
Keywords
framing collective action frames reverse framing animal rights organisations animal welfare organisations eläinsuojeluyhdistykset aktivismi eläinten hyvinvointi hyvinvointi eläinten oikeudet työhyvinvointi työntekijät tunteet viestintä animal welfare societies activism animal welfare well-being animal rights well-being at work employees emotions communication
URI

http://urn.fi/URN:NBN:fi:jyu-202006224319

Metadata
Show full item record
Collections
  • Pro gradu -tutkielmat [23393]

Related items

Showing items with similar title or keywords.

  • Learning to Read Equine Agency : Sense and Sensitivity at the Intersection of Scientific, Tacit and Situated Knowledges 

    Karkulehto, Sanna; Schuurman, Nora (University of Wollongong Library, 2021)
    The aim of this essay is to address the challenges and problems in communicating with horses and interpreting their communication in everyday handling and training situations. We seek ways to learn more about equine ...
  • Employees’ perceptions of relational communication in full-time remote work in the public sector 

    Jämsen, Rasa; Sivunen, Anu; Blomqvist, Kirsimarja (Elsevier Ltd., 2022)
    The global COVID-19 pandemic has led to numerous changes in society. This paper aims to understand how the abrupt transfer to remote work is reflected in employees' perceptions of relational communication at their work. ...
  • Public relations in a transition society 1989-2002 : using a stakeholder approach in organisational communications and relations analyses 

    Tampere, Kaja (Jyväskylän yliopisto, 2003)
  • Impact of organisational practices and language on an international business cooperation : the case of a German-Slovakian corporation 

    Schröder, Christin Irma (2015)
    In the course of the EU integration process, Slovakia became a target of choice for German investors. The percentage of German foreign direct investment has increased sharply since 1995. A growing number of German small ...
  • What's in it for me and you? : Exploring managerial perceptions of employees' work-related social media use 

    Pekkala, Kaisa; Auvinen, Tommi; Sajasalo, Pasi; Valentini, Chiara (Emerald, 2022)
    Purpose -- This study focuses on managers' perceptions of employees' communicative role in social media, and explores the changes in the contractual nature of employment relations in mediatized workplaces in which the ...
  • Browse materials
  • Browse materials
  • Articles
  • Conferences and seminars
  • Electronic books
  • Historical maps
  • Journals
  • Tunes and musical notes
  • Photographs
  • Presentations and posters
  • Publication series
  • Research reports
  • Research data
  • Study materials
  • Theses

Browse

All of JYXCollection listBy Issue DateAuthorsSubjectsPublished inDepartmentDiscipline

My Account

Login

Statistics

View Usage Statistics
  • How to publish in JYX?
  • Self-archiving
  • Publish Your Thesis Online
  • Publishing Your Dissertation
  • Publication services

Open Science at the JYU
 
Data Protection Description

Accessibility Statement

Unless otherwise specified, publicly available JYX metadata (excluding abstracts) may be freely reused under the CC0 waiver.
Open Science Centre