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dc.contributor.authorLuomala, Harri
dc.contributor.authorPuska, Petteri
dc.contributor.authorLähdesmäki, Merja
dc.contributor.authorSiltaoja, Marjo
dc.contributor.authorKurki, Sami
dc.date.accessioned2020-03-30T11:09:28Z
dc.date.available2020-03-30T11:09:28Z
dc.date.issued2020
dc.identifier.citationLuomala, H., Puska, P., Lähdesmäki, M., Siltaoja, M., & Kurki, S. (2020). Get some respect – buy organic foods! : When everyday consumer choices serve as prosocial status signaling. <i>Appetite</i>, <i>145</i>, Article 104492. <a href="https://doi.org/10.1016/j.appet.2019.104492" target="_blank">https://doi.org/10.1016/j.appet.2019.104492</a>
dc.identifier.otherCONVID_33397712
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/68369
dc.description.abstractStatus considerations have recently been linked to prosocial behaviors. This research shows that even everyday consumer behaviors such as favoring organic foods serve as prosocial status signaling. Key ideas from the continuum model of consumer impression formation and the theories of costly signaling and symbolic consumption are synthetized to make sense of this phenomenon. Two web-surveys (Ns = 187, 259) and a field study (N = 336) following experimental designs are conducted. This approach allows the analysis of both the more and less conscious reactions of consumers. Study 1 shows that the image of consumers favoring organic product versions is marked by characteristics consistent with prosocial status signaling. Study 2 replicates these findings with another sample and a wider range of products and demonstrate that observers’ conservative values influence the image formed of organic food users. Study 3 establishes that similar image effects also emerge through a less conscious formation process and that they extend to how organic food users are socially treated. This research advances the current understanding concerning the interlinkages between organic food usage, prosocial status signaling, consumer impressions and reputation management. Substantively, the studies provide novel compelling empirical evidence for the ability of non-luxurious everyday consumer behaviors to qualify as prosocial status signaling. Conceptually, the integration of evolutionary and sociocultural perspectives represents a major contribution. More specifically, this research yields new understanding as regards the role of individual variation in sensing and interpreting status symbols.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofseriesAppetite
dc.rightsCC BY-NC-ND 4.0
dc.subject.otherfood
dc.subject.otherconsumer image
dc.subject.othercostly signaling
dc.subject.otherstatus
dc.subject.otherorganic
dc.subject.otherprosociality
dc.titleGet some respect – buy organic foods! : When everyday consumer choices serve as prosocial status signaling
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202003302582
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.relation.issn0195-6663
dc.relation.volume145
dc.type.versionacceptedVersion
dc.rights.copyright© 2019 Elsevier Ltd.
dc.rights.accesslevelopenAccessfi
dc.subject.ysoluomutuotteet
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysososiaalinen asema
dc.subject.ysoprososiaalisuus
dc.subject.ysoluomuruoka
dc.subject.ysoimago
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p10654
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p2133
jyx.subject.urihttp://www.yso.fi/onto/yso/p22298
jyx.subject.urihttp://www.yso.fi/onto/yso/p23647
jyx.subject.urihttp://www.yso.fi/onto/yso/p11167
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.relation.doi10.1016/j.appet.2019.104492
jyx.fundinginformationThis work was supported by the Academy of Finland [grant numbers 259478 and 296726]; and the Foundation for Economic Education [grant number 5-3257].


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