Competitive Pressure and Diversification into Green R&D
Stucki, T., & Woerter, M. (2019). Competitive Pressure and Diversification into Green R&D. Review of Industrial Organization, 55 (2), 301-325. doi:10.1007/s11151-018-9656-6
Published inReview of Industrial Organization
© Springer Science+Business Media, LLC, part of Springer Nature 2018
Based on representative firm-level survey data for Austria, Germany, and Switzerland, we investigate the relationship between quick obsolescence of products, unpredictable technological development, and easy substitution of products and the probability to diversify into green R&D. We find that product obsolescence and technological uncertainty are positively related with green R&D diversification. These types of competition are usually positively related with low barriers to market entry. Hence, policies that support open markets should stimulate diversification into green R&D.
PublisherSpringer New York US
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- Kauppakorkeakoulu