JYX > Opinnäytteet > Pro gradu -tutkielmat > View Item
The role of product manager in free-to-play mobile gaming industry
This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
The purpose of this Master's thesis is to investigate how mobile game companies are trying to use the role of the product manager in their operations and how this role differs from the role of the product manager in the software industry. Traditionally, the product manager has been responsible for enabling the technical implementation of the product and maintaining the vision, but the research revealed that the roles differ somewhat across industries. For the study, nine industry professionals were interviewed from a number of mobile games companies across Europe. The study was conducted as a semi- structured interview due to the prevailing Covid-19 pandemic via video link. All product managers interviewed agreed, among other things, that the product manager should be dedicated to prioritising and designing game features together with game designers. In contrast, the product managers interviewed were of the opinion that in the mobile games industry, the product manager should not necessarily be involved in user acquisition but should focus more on the aforementioned product development and the refinement and testing of its functionalities. In addition, the interviews revealed that, compared to the role of the software product manager, many of the tasks directly comparable to the role of the software product manager in mobile games were divided between the product manager, the producer, and the game lead, allowing for a clearer focus. ...
MetadataShow full item record
- Pro gradu -tutkielmat 
Showing items with similar title or keywords.
Stakeholder perceptions of wood-based products in the built environment : a literature review Wallius, Venla; Kunttu, Janni; Leskinen, Pekka; Van Brusselen, Jo; Näyhä, Annukka (Springer Science and Business Media LLC, 2023)Current global environmental challenges, such as climate change, set an urge to seek renewable low-emission alternatives to substitute fossil fuel-derived products while transitioning towards circular bioeconomy. Wood has ...
The utilization of crowdsourcing in video game development in the Finnish video game industry Paasonen, Ville (2020)Crowdsourcing is a tool which enables businesses and organizations to tap into the power and knowledge of the crowd by outsourcing tasks normally taken on by in-house resources. By utilizing the crowd, it is possible to ...
Validating assumptions in software product development Oittinen, Miro (2022)Valtaosa uusista tuotteista ei menesty markkinoilla. Mitä voidaan tehdä, jotta onnistumisen mahdollisuus kasvaa? Tämä kandidaatintutkielma tehdään kirjallisuuskatsauksena ja se pyrkii tutkimaan miksi evaluointi ja validointi ...
Causal complexity of new product development processes : a mechanism-based approach Sihvonen, Antti; Pajunen, Kalle (Routledge, 2019)The outcomes of new product development (NPD) processes are dependent on the interplay of several interdependent activities. One product development activity can be dependent on the presence or absence of other activities, ...
Impact of social features on player retention in free-to-play mobile games Kitola, Mikael (2019)Ilmaiseksi ladattavien ns. free-to-play -pelien ansaintamalli perustuu virtuaalisten hyödykkeiden myymiseen, mainoksiin, tai molempiin. Pelaajalta on siis mahdollista saada tuloja tämän koko käyttöelinkaaren ajalta. ...