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dc.contributor.authorParkinson, Joy
dc.contributor.authorMulcahy, Rory Francis
dc.contributor.authorSchuster, Lisa
dc.contributor.authorTaiminen, Heini
dc.date.accessioned2020-01-15T12:06:34Z
dc.date.available2020-01-15T12:06:34Z
dc.date.issued2019
dc.identifier.citationParkinson, Joy; Mulcahy, Rory Francis; Schuster, Lisa; Taiminen, Heini (2019). A transformative value co-creation framework for online services. Journal of Service Theory and Practice, 29 (3), 353-374. DOI: 10.1108/JSTP-04-2018-0098
dc.identifier.otherCONVID_33259244
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/67319
dc.description.abstractPurpose: Online offerings for transformative services create value for consumers, although little research examines the process through which these services deliver this value. The purpose of this paper is to develop a comprehensive framework to capture the complexity of the co-creation of transformative value experienced by the consumers of online transformative services. Design/methodology/approach: This paper uses a netnography approach to examine longitudinal data from an online weight management program. In total, this research examines 15,304 posts from 3,149 users, including eight staff users. Findings: Consumers integrate a range of social support resources, from informational support to esteem support, which provide a range of benefits such as new ideas and self-efficacy that underpin the different types of value such as epistemic and personal value. The degree of co-created value differs across the consumption experience but culminates over time into transformative value. Research limitations/implications: The proposed framework may be useful beyond the weight management and online contexts; however, further work is required in a range of behavioral contexts and other modes of service delivery. Practical implications: By understanding the resources consumers integrate and value, co-created services can develop appropriate value propositions to assist in improving consumers’ well-being. Originality/value: This research provides a comprehensive framework of the transformative value co-creation process, extending on existing frameworks which examine either the process, value co-creation or the types of value co-created.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.publisherEmerald
dc.relation.ispartofseriesJournal of Service Theory and Practice
dc.rightsIn Copyright
dc.subject.othersocial support
dc.subject.othervalue co-creation
dc.subject.othertransformative services
dc.subject.othertransformative value
dc.titleA transformative value co-creation framework for online services
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202001151267
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.format.pagerange353-374
dc.relation.issn2055-6225
dc.relation.numberinseries3
dc.relation.volume29
dc.type.versionacceptedVersion
dc.rights.copyright© 2019 Emerald Publishing Limited
dc.rights.accesslevelopenAccessfi
dc.subject.ysososiaalinen tuki
dc.subject.ysoverkkopalvelut
dc.subject.ysohyvinvointipalvelut
dc.subject.ysoarvonluonti
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p8997
jyx.subject.urihttp://www.yso.fi/onto/yso/p6624
jyx.subject.urihttp://www.yso.fi/onto/yso/p26128
jyx.subject.urihttp://www.yso.fi/onto/yso/p21123
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1108/JSTP-04-2018-0098


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