Show simple item record

dc.contributor.advisorUusitalo, Outi
dc.contributor.advisorMunnukka, Juha
dc.contributor.authorJokinen, Olga
dc.date.accessioned2019-12-02T09:55:19Z
dc.date.available2019-12-02T09:55:19Z
dc.date.issued2019
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/66596
dc.description.abstractAs the online environment in the retail context has substantially grown managers are keen on finding new ways to commit customers to their stores. Place attachment has begun to emerge in the marketing literature as a possibility to hold on to and cherish customers. The role of place attachment in commercial settings is still a bit vague. Researchers and managers have yet to discover the effects that place attachment could have on consumers' behavioral outcomes. Thus, the purpose of this study is to elaborate the term place attachment in the retail context and investigate the effect it has on the switching intentions of consumers. This study was executed in both the offline and the online shopping environments. Place attachment consists of three dimensions which are place identity, place dependence and social bonds. This study examines the effects of these three dimensions on the switching intentions of consumers. These relationships are further investigated through moderating effects of the shopping environment, and thus the offline and online contexts are compared with each other. The study was conducted with four multi-channel retail stores, of which three are Finnish and one is Swedish. Quantitative approach was selected for this study. The data (N=1169) was gathered through a marketing company's panel, and the analyses were carried out using SPSS Statistics and AMOS for structural equation modelling. Based on the results of this study, place dependence was the only dimension to have a significant, negative effect on the switching intentions of consumers. Place identity had a minor effect on the outcome, and social bonds had no effect at all. When comparing the shopping environments place dependence had a significant difference between them. In the offline environment, place dependence had a significant, negative effect on the switching intentions of consumers but in the online environment, no effect was found. Place identity and social bonds did not differ between the two environments.en
dc.format.extent52
dc.language.isoen
dc.subject.otherplace attachment
dc.subject.otherplace identity
dc.subject.otherplace dependence
dc.subject.othersocial bonds
dc.subject.otherswitching intentions
dc.subject.otherretail
dc.subject.othershopping environment
dc.subject.otheronline
dc.subject.otheroffline
dc.titleThe role of place attachment in offline and online retail stores
dc.identifier.urnURN:NBN:fi:jyu-201912025083
dc.type.ontasotMaster’s thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineMarketingen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.contributor.oppiainekoodi20423
dc.subject.ysoverkkokauppa
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysovähittäiskauppa
dc.subject.ysoelectronic commerce
dc.subject.ysoconsumer behaviour
dc.subject.ysoretail trade


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record