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dc.contributor.authorBaber, William
dc.contributor.authorOjala, Arto
dc.contributor.authorMartinez, Ricardo
dc.date.accessioned2019-11-12T11:50:32Z
dc.date.available2019-11-12T11:50:32Z
dc.date.issued2019
dc.identifier.citationBaber, W., Ojala, A., & Martinez, R. (2019). Effectuation Logic in Digital Business Model Transformation : Insights from Japanese High-Tech Innovators. <i>Journal of Small Business and Enterprise Development</i>, <i>26</i>(6/7), 811-830. <a href="https://doi.org/10.1108/JSBED-04-2019-0139" target="_blank">https://doi.org/10.1108/JSBED-04-2019-0139</a>
dc.identifier.otherCONVID_33066921
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/66326
dc.description.abstractPurpose. The purpose of this paper is to study how digital business models evolve when entrepreneurs move to new digital platforms and how this evolution is related to effectuation and causation logics. Design/methodology/approach. This study applies a multiple case study approach to investigate how digital business models change in small, Japanese high-tech firms providing their innovations through different digital platforms. To investigate digital business models, this study considers the elements that comprise general business models. The case firms were selected based on size, products and transitions from physical to various digital platforms. Semi-structured interviews were conducted with the key decision-makers from the case firms. Findings. The findings show that through digital transformation, the case firms’ digital business models evolved by following effectuation logic as well as causal logic. All the firms employed causal logic when moving to new platforms, among other actions. The case firms used effectual logic with success for product development and adjustments to their network. Especially firms providing video games relied on effectuation for high impact products. Effectual logic did not play a role at all in changes to value delivery and had only little impact on revenue structures. Originality/value. This research helps understand how digitalization of platforms and subsequent moves to newer digital platforms improve a firm by changing the business model elements through effectuation and causation logics. This research extends the understanding of digital business model transformation to a more granular level, business model elements.en
dc.format.mimetypeapplication/pdf
dc.languageeng
dc.language.isoeng
dc.publisherEmerald
dc.relation.ispartofseriesJournal of Small Business and Enterprise Development
dc.rightsIn Copyright
dc.subject.otherdigitaaliset alustat
dc.subject.otherdigital business
dc.subject.otherdigital platforms
dc.subject.othertransformation
dc.subject.othercausation
dc.subject.othereffectuation
dc.subject.otherbusiness models
dc.titleEffectuation Logic in Digital Business Model Transformation : Insights from Japanese High-Tech Innovators
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201911124835
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineInformation Systems Scienceen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.description.reviewstatuspeerReviewed
dc.format.pagerange811-830
dc.relation.issn1462-6004
dc.relation.numberinseries6/7
dc.relation.volume26
dc.type.versionacceptedVersion
dc.rights.copyright© 2019 Emerald Publishing Limited
dc.rights.accesslevelopenAccessfi
dc.subject.ysoalustatalous
dc.subject.ysoverkkoliiketoiminta
dc.subject.ysoliiketoimintamallit
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p38290
jyx.subject.urihttp://www.yso.fi/onto/yso/p9459
jyx.subject.urihttp://www.yso.fi/onto/yso/p21761
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1108/JSBED-04-2019-0139


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