Transition to Digital Distribution Platforms and Business Model Evolution
Baber, W. W., Ojala, A., & Martinez, R. (2019). Transition to Digital Distribution Platforms and Business Model Evolution. In Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019) (pp. 4997-5006). University of Hawai'i at Manoa. Proceedings of the Annual Hawaii International Conference on System Sciences. https://doi.org/10.24251/hicss.2019.600
© The Authors, 2019.
How do business models evolve when technology-based firms move from physical distribution channels to digital distribution platforms? This is an important question, since digitalization of distribution platforms provides new opportunities to expand the reach and customer base of technology-based firms. Based on an in-depth multi-case study of four Japanese high-tech firms, we seek to expand our understanding of digital transformation and business model literature. Our findings indicate that that through digital transformation, the case firms’ business models evolved toward more constant interaction with the market, in particular through digital platforms. This interaction includes growing and leveraging network partners, reducing both intermediate actors and supplier dependence, and improving the information flow to and from end users.
PublisherUniversity of Hawai'i at Manoa
Parent publication ISBN978-0-9981331-2-6
Is part of publicationProceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)
Publication in research information system
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