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dc.contributor.advisorRäisänen, Tiina
dc.contributor.authorNguyen, Hoa Dieu
dc.date.accessioned2019-06-27T11:28:19Z
dc.date.available2019-06-27T11:28:19Z
dc.date.issued2019
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/64883
dc.description.abstractAs English has gradually become the global language, users of this lingua franca find themselves constantly challenged and intimidated by a new wave of linguistic attack online known as “language shaming practices on YouTube.” Language shaming in general or English shaming in particular can be understood as any forms of interaction that degrade any certain ways of using language. This study investigates English shaming in the context of Vietnam. More specifically, it aims to examine how Vietnamese YouTube users, by responding to a video of a Vietnamese beauty queen speaking in what is deemed “bad” English, articulate the existing local ideologies surrounding English in an era of globalization. Employing the theories of language ideologies and indexicality as the foci of this study’s conceptual framework, I will illustrate the discursive “shaming” processes by which Vietnamese users attribute new indexical values to English. In terms of research methodology, I apply notions from New Media Sociolinguistics on a macro-level and a three-phased inductive coding on a micro-level. Findings indicate a complex network of intertwined first and second-order indexicalities associated with the role and status of English in Vietnam. Particularly, English is not merely seen as a popular foreign language but may potentially serve as a powerful index of: 1) education and intelligence level, 2) beauty queen standard, 3) national prestige, and last but not least, 4) an imagined, superior globalness. Overall, findings from this research provide an impetus for the problematization of Western-centric globalization and mythos of a “standard” English variety.en
dc.format.extent102
dc.language.isoen
dc.subject.otherindexicality
dc.subject.otherorder of indexicality
dc.subject.otherindexical order
dc.subject.otherenregisterment
dc.subject.otherlanguage ideology
dc.subject.otherVietnam
dc.titleLanguage shaming practices on Youtube : ideologies of English in Vietnam
dc.identifier.urnURN:NBN:fi:jyu-201906273486
dc.type.ontasotMaster’s thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.contributor.tiedekuntaHumanistis-yhteiskuntatieteellinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanities and Social Sciencesen
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineSoveltavan kielitieteen maisteriopinnotfi
dc.contributor.oppiaineMaster's Degree Programme in Applied Linguisticsen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.contributor.oppiainekoodi314
dc.subject.ysoenglannin kieli
dc.subject.ysogrounded theory
dc.subject.ysososiaalinen media
dc.subject.ysoYouTube
dc.subject.ysokieli
dc.subject.ysokieli ja kielet
dc.subject.ysoideologiat
dc.subject.ysososiolingvistiikka
dc.subject.ysokielitiede
dc.subject.ysokielenkäyttö
dc.subject.ysoEnglish language
dc.subject.ysogrounded theory
dc.subject.ysosocial media
dc.subject.ysoYouTube
dc.subject.ysolanguage
dc.subject.ysolanguages
dc.subject.ysoideologies
dc.subject.ysosociolinguistics
dc.subject.ysolinguistics
dc.subject.ysouse of language


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