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dc.contributor.advisorNäyhä, Annukka
dc.contributor.advisorKunttu, Janni
dc.contributor.authorWallius, Venla
dc.date.accessioned2019-06-13T05:30:47Z
dc.date.available2019-06-13T05:30:47Z
dc.date.issued2019
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/64564
dc.description.abstractCombatting current, global environmental challenges such as climate change requires transition from fossil-based economy towards environmentally, economically and socially sustainable bioeconomy. Wood has proven to be a versatile and readily available material that is renewable and able to substitute for non-renewable, fossil-based, environmentally harmful materials. Wood has multiple traditional applications but it is also a potential material to many emerging products, such as textiles and chemicals. This paper discusses consumer perceptions of new wood-based products in four different product categories: textiles, multi-story construction, chemicals, and packaging. Product attributes affecting purchase decisions and consumer attitudes towards new wood-based products were examined by an online survey that yielded 235 responses. The results of the study show that consumers are interested in new wood-based products in all product categories, especially in packaging, and majority of them would choose a wood-based product over a conventional alternative. Wooden multi-story construction divides opinions most. The main attribute that affects consumer purchase decisions, according to the consumers themselves, is quality, while others (such as price and environmental friendliness) are less important. Consumer view new wood-based products as safe and environmentally friendly, but also expensive and not easily available. It is clear that the general attitudes towards wood-based products are positive but more knowledge and information is still needed. Many consumers are unaware of the actual potential and characteristics of new wood-based products. In order to improve the market share of new wood-based products, the focus needs to be on developing products that can compete with conventional alternatives in terms of especially quality and availability, but also price.en
dc.format.extent67
dc.format.mimetypeapplication/pdf
dc.language.isoen
dc.subject.otherconsumer perception
dc.subject.othernew wood-based products
dc.subject.otherbio-based products
dc.titleConsumer perceptions of new wood-based products
dc.identifier.urnURN:NBN:fi:jyu-201906133168
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20425
dc.subject.ysobiotalous
dc.subject.ysokuluttajat
dc.subject.ysobioeconomy
dc.subject.ysoconsumers
dc.format.contentfulltext
dc.rights.accessrightsTekijä ei ole antanut lupaa avoimeen julkaisuun, joten aineisto on luettavissa vain Jyväskylän yliopiston kirjaston arkistotyösemalta. Ks. https://kirjasto.jyu.fi/fi/tyoskentelytilat/laitteet-ja-tilat..fi
dc.rights.accessrightsThe author has not given permission to make the work publicly available electronically. Therefore the material can be read only at the archival workstation at Jyväskylä University Library (https://kirjasto.jyu.fi/en/workspaces/facilities).en
dc.type.okmG2


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