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dc.contributor.authorUkpabi, Dandison
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorOlaleye, Sunday A.
dc.contributor.authorAbass, Salimat Modupe
dc.contributor.editorShaikh, Aijaz A.
dc.contributor.editorKarjaluoto, Heikki
dc.date.accessioned2019-06-05T11:17:53Z
dc.date.available2021-06-22T21:35:07Z
dc.date.issued2019
dc.identifier.citationUkpabi, D., Karjaluoto, H., Olaleye, S. A., & Abass, S. M. (2019). Factors influencing mobile banking continuous use in Sub-Sahara Africa : A study of mobile banking users in Nigeria. In A. A. Shaikh, & H. Karjaluoto (Eds.), <i>Marketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour</i> (pp. 92-115). Routledge. Routledge Studies in Marketing. <a href="https://doi.org/10.4324/9781351174466-5" target="_blank">https://doi.org/10.4324/9781351174466-5</a>
dc.identifier.otherCONVID_28784337
dc.identifier.otherTUTKAID_79881
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/64361
dc.description.abstractThe ubiquitous diffusion of information and communications technology is fundamentally impacting several sectors. In the financial services sub-sector, the convenience and speed that mobile banking (m-banking) applications offer users have made it one of the most popular applications in use. However, the growth trajectory of the application is questionably different as it has continually seen a decline in the Nigerian market. The aim of this study is therefore to examine the factors influencing m-banking continuous use in an emerging market context by using a hybrid of unified theory of acceptance and use of technology (UTAUT2), uses and gratification, and privacy theories. Survey data were collected from 245 m-banking users in Nigeria. Using structural equation modeling for analysis, the study found that enabling environment is a critical determinant of continuous use. Contrary to some extant studies, we found that the role of social influence is a critical determinant of continuous use, just as embedding hedonic features engenders interactivity. Recommendations are offered.fi
dc.format.extent296
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofMarketing and Mobile Financial Services : A Global Perspective on Digital Banking Consumer Behaviour
dc.relation.ispartofseriesRoutledge Studies in Marketing
dc.rightsIn Copyright
dc.subject.otherNigeria
dc.subject.othermobile banking
dc.subject.otherdigital banking
dc.subject.otherfinancial services
dc.titleFactors influencing mobile banking continuous use in Sub-Sahara Africa : A study of mobile banking users in Nigeria
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201905292868
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2019-05-29T09:15:06Z
dc.relation.isbn978-0-8153-8694-0
dc.description.reviewstatuspeerReviewed
dc.format.pagerange92-115
dc.type.versionacceptedVersion
dc.rights.copyright© 2018 Routledge
dc.rights.accesslevelopenAccessfi
dc.subject.ysomobiilipalvelut
dc.subject.ysoverkkopankit
dc.subject.ysorahoituspalvelut
dc.subject.ysokäyttäjät
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p22643
jyx.subject.urihttp://www.yso.fi/onto/yso/p17009
jyx.subject.urihttp://www.yso.fi/onto/yso/p7564
jyx.subject.urihttp://www.yso.fi/onto/yso/p16550
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781351174466-5


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