Digitalized bioeconomy : Planned obsolescence-driven circular economy enabled by Co-Evolutionary coupling
Watanabe, C., Naveed, K., & Neittaanmäki, P. (2019). Digitalized bioeconomy : Planned obsolescence-driven circular economy enabled by Co-Evolutionary coupling. Technology in Society, 56, 8-30. https://doi.org/10.1016/j.techsoc.2018.09.002
Published inTechnology in Society
© 2018 Elsevier Ltd.
Driven by digital solutions, the bioeconomy is taking major steps forward in recent years toward achievement of the long-lasting goal of transition from a traditional fossil economy to a bioeconomy-based circular economy. The coupling of digitalization and bioeconomy is leading towards a digitalized bioeconomy that can satisfy the shift in consumers’ preferences for eco-consciousness, which in turn induces coupling of up-down stream operation in the value chain. Thus, the co-evolution of the coupling of digitalization and bioeconomy and of upstream and downstream operations is transforming the forest-based bioeconomy into a digital platform industry. Aiming at addressing this transformation, a model was developed that explains above mentioned dynamism and demonstrated its reliability through an empirical analysis focusing on the development trajectory of UPM (forest-based ecosystem leader in Europe and a world pioneer in the circular economy) over the last quarter century, highlighting its efforts towards planned obsolescence-driven circular economy. It was comprehended that with the advancement of digital innovations, UPM has incorporated a self-propagating function that accelerates digital solution. Furthermore, this self-propagating function was triggered by coupling with a downstream leader, Amazon, in the United States. The dynamism in transforming a forest-based bioeconomy into a digital platform industry is thus clarified, and new insights common to all industries in the digital economy are provided. ...
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Related funder(s)Academy of Finland
Funding program(s)Strategic research programmes, AoF
Additional information about fundingThe present research study received funding from the Strategic Research Council of the Academy of Finland under grant agreement 293446 for project ‘Platform Value Now: Value capturing in the rapidly emerging platform ecosystems’.
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