Unethical But Not Illegal : Uncovering the Persuasive Messages Leveraged by Providers of the 'Real' Online Social Impressions
Soliman, W., & Rinta-Kahila, T. (2018). Unethical But Not Illegal : Uncovering the Persuasive Messages Leveraged by Providers of the 'Real' Online Social Impressions. In ECIS 2018 : Proceedings of the 26th European Conference on Information Systems, Portsmouth, UK, 23-28 June (Article 172). European Conference on Information Systems. https://aisel.aisnet.org/ecis2018_rp/172
Päivämäärä
2018Tekijänoikeudet
© The Authors, 2018.
2019:57 | 2020:84 | 2021:73 | 2022:57 | 2023:74 | 2024:84 | 2025:3
Due to the drastically elevated prominence of social networking sites (SNS), online social impressions such as views, comments, followers, subscribers, likes, and dislikes have become a valuable currency that translates to popularity, credibility, and even financial gains. Aside from machine-generated impressions, a growing industry known as crowdturfing utilizes human workers to provide “real” social impressions as-a-service. Although crowdturfing platforms are often seen as a clear example of deceptive conduct, they justify their business by leveraging well-crafted persuasive strategies and ethical appeals. Given the increasingly significant role of online impressions on shaping people’s views and opinions, the servitization of these impressions calls for a clearer understanding. To address this call, we set out to investigate 1) What persuasive strategies do crowdturfing agents leverage to promote their service offerings?; and 2) To what extent these offerings can be ethically justified? Our analysis reveals utilization of three key persuasive strategies – namely, educational messages, bragging messages, and reassuring messages. Moreover, we find that they use various ethical appeals which largely depend on the conception of what ‘real’ means. The theoretical and practical significance of these findings are discussed.
...
Julkaisija
European Conference on Information SystemsEmojulkaisun ISBN
978-1-86137-667-1Konferenssi
Kuuluu julkaisuun
ECIS 2018 : Proceedings of the 26th European Conference on Information Systems, Portsmouth, UK, 23-28 JuneAsiasanat
Alkuperäislähde
https://aisel.aisnet.org/ecis2018_rp/172Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/28748836
Metadata
Näytä kaikki kuvailutiedotKokoelmat
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Understanding Crowdturfing : The Different Ethical Logics Behind the Clandestine Industry of Deception
Rinta-Kahila, Tapani; Soliman, Wael (European Conference on Information Systems, 2017)Crowdturfing, the dark side and usually unnoticed face of crowdsourcing, represents a form of cyber-deception in which workers are paid to express a false digital impression. While such behavior may not be punishable under ... -
Culture matters : the leader-follower relationship in the Chinese organizational context
Nie, Dan (University of Jyväskylä, 2016)In this dissertation, the dynamics between leader and follower is the focus. This dissertation contributes to knowledge and understanding of the leader-member exchange (LMX) theory in Chinese organizational settings. ... -
Adolescents ́ career goals in social context
Tynkkynen, Lotta (University of Jyväskylä, 2013) -
Using Persuasive Communication to Foster Appropriaton of Code of Ethics Standards by an Organization's Employees
Farmer, Yanick; Pimont, Michelle (Business and Organization Ethics Network (BON), 2021)Scientific research has generated a substantial corpus of knowledge on nearly all facets of ethics, governance and sound management in public and private organizations. However, there has been little research into the role ... -
Understanding and measuring social entrepreneurship
Kannampuzha, Merie Joseph (University of Jyväskylä, 2017)This thesis aims to understand the phenomenon of social entrepreneurship and measure its component dimensions. In particular, the thesis addresses two research gaps in the social entrepreneurship research. The first gap ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.