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dc.contributor.advisorKansikas, Juha
dc.contributor.authorJavangwe, Romayne
dc.date.accessioned2019-02-06T07:03:38Z
dc.date.available2019-02-06T07:03:38Z
dc.date.issued2019
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/62713
dc.description.abstractThe purpose of this study was to explore the role of stakeholders in the diffusion of innovation within social organizations. This research is in response to a rise in social challenges, which are beginning to negatively impact our economies and society as a whole. In order for social organizations to be effective, they need to be able to successfully spread ideas within the organization, while engaging all the relevant stakeholders, who are essential for the implementation of those ideas. This research was conducted following a qualitative, multiple case study approach, within three case organizations. Furthermore, the study was conducted from a firm-point view, analyzing how the case-organizations interacted with and were influenced by different stakeholder groups at each stage of the diffusion process. The results give us insight into how different stakeholder groups influenced different stages of the diffusion process, and the basis for which they had the power to do so. The results of the study found that external donors, local governments and internal stakeholders were the three most influential stakeholder groups in the diffusion of social innovations. Interaction with beneficiaries often informs the innovation proposals, but access to resources combined with experimentation determined which innovations would be implemented. The study also revealed that the stakeholder group, which has access and control of financial resources, is the group with the strongest bases of power, influencing the decisions regarding which innovation will be implemented. Additionally, the results found that diffusion tactics were focused on internal stakeholders, since they were the most crucial stakeholder group for innovation implementation. Diffusion tactics were focused on establishing a common vision, relationship building and skills development.en
dc.format.extent64
dc.language.isoen
dc.subject.otherstakeholder management
dc.subject.otherdiffusion of innovation
dc.titleThe role of stakeholders in the diffusion of innovations within social organisations
dc.identifier.urnURN:NBN:fi:jyu-201902061428
dc.type.ontasotMaster’s thesisen
dc.type.ontasotPro gradu -tutkielmafi
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.oppiaineYrittäjyysfi
dc.contributor.oppiaineEntrepreneurshipen
dc.rights.copyrightJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rights.copyrightThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.contributor.oppiainekoodi20422
dc.subject.ysososiaaliset innovaatiot
dc.subject.ysosidosryhmät
dc.subject.ysoinnovaatiot
dc.subject.ysososiaaliset yritykset
dc.subject.ysomuutosjohtaminen
dc.subject.ysosocial innovations
dc.subject.ysostakeholder groups
dc.subject.ysoinnovations
dc.subject.ysosocial enterprises
dc.subject.ysochange management (leadership)


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