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dc.contributor.authorOjala, Arto
dc.contributor.authorLaatikainen, Gabriella
dc.date.accessioned2019-01-03T11:13:50Z
dc.date.available2019-01-03T11:13:50Z
dc.date.issued2019fi
dc.identifier.citationOjala, A., & Laatikainen, G. (2019). Pricing of Digital Innovations as an Entrepreneurial Process. In <em>Proceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)</em> (pp. 5360-5369). University of Hawai'i at Manoa. Retrieved from <a href="http://hdl.handle.net/10125/59972">http://hdl.handle.net/10125/59972</a>fi
dc.identifier.otherTUTKAID_80140
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/60855
dc.description.abstractHow do entrepreneurs set a price for digital innovations they develop and market? This is an important question in current information society where digitalization is making established pricing models outdated. In this study, we focus on this issue by examining what kinds of activities and resources entrepreneurs possess when pricing digital innovations. Based on five case studies, including 37 interviews with key decision makers involved in the pricing process, we found that pricing of digital innovations can be conceptualized as an entrepreneurial process in which the pricing capabilities are developed based on the resources at hand. In this view, the pricing model is adjusted through negotiations with customers as an iterative process. Our findings contribute to the IS literature by integrating insights from RBV, DRBV, and entrepreneurship theories to the pricing process of digital innovations.fi
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherUniversity of Hawai'i at Manoa
dc.relation.ispartofProceedings of the 52nd Hawaii International Conference on System Sciences (HICSS 2019)
dc.relation.ispartofseriesProceedings of the Annual Hawaii International Conference on System Sciences
dc.relation.urihttp://hdl.handle.net/10125/59972
dc.rightsCC BY-NC-ND 4.0
dc.subject.otheryrittäjyysfi
dc.subject.otherteoria (abstraktit objektit)fi
dc.subject.otherkäytäntöfi
dc.subject.otherinnovaatiotfi
dc.subject.otherdigitaaliset innovaatiotfi
dc.subject.othertietojärjestelmätfi
dc.subject.otherdigitalisaatiofi
dc.subject.otherhinnoittelufi
dc.subject.otherentrepreneurshipfi
dc.subject.othertheory (abstract objects)fi
dc.subject.otherpracticefi
dc.subject.otherinnovationsfi
dc.subject.otherknowledge systemsfi
dc.subject.otherentrepreneurial systemsfi
dc.subject.otherdigital innovationsfi
dc.subject.otherdigitalizationfi
dc.subject.otherpricingfi
dc.titlePricing of Digital Innovations as an Entrepreneurial Processfi
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-201901031023
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.oppiaineTietojärjestelmätiede
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.date.updated2019-01-03T10:15:11Z
dc.relation.isbn978-0-9981331-2-6
dc.description.reviewstatuspeerReviewed
dc.format.pagerange5360-5369
dc.relation.issn1530-1605
dc.type.versionpublishedVersion
dc.rights.copyright© The Authors, 2019.
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceProceedings of the Annual Hawaii International Conference on System Sciences
dc.format.contentfulltext
dc.rights.urlhttps://creativecommons.org/licenses/by-nc-nd/4.0/


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CC BY-NC-ND 4.0
Except where otherwise noted, this item's license is described as CC BY-NC-ND 4.0