Audience expectations and trust in online journalism
Manninen, V. (2018). Audience expectations and trust in online journalism. Mediální studia - Media Studies, 2018(2), 8-27. https://www.medialnistudia.fsv.cuni.cz/front.file/download?file=2018%2002%2002%20manninen%208-27.pdf
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Mediální studia - Media StudiesAuthors
Date
2018Copyright
© The Author 2018.
Audience trust towards journalism gives meaning to the work of journalists. Yet this trust is
in decline, which is threatening both media businesses and the society at large. This development is the worrisome but still natural result of trust’s intrinsic qualities. Trust is context-dependent: different situations evoke different expectations, the fulfilment of which defines what
is “worthy of trust”. Changes to the journalistic environment shift audience expectations and
thus disrupt the existing trust. The Internet and the introduction of online journalism are major
drivers of such change. In light of these changes we can ask: what does the audience expect
from online journalism? This article explores the question using experimental focus-group interviews with young Finnish adults (aged 18–28; n = 34). The results suggest this audience
segment has very traditional, even puritan ideals for journalism – and that Finnish online journalism is not always able to meet the audience’s expectations.
...
Publisher
Univerzita Karlova v PrazeISSN Search the Publication Forum
1801-9978
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https://www.medialnistudia.fsv.cuni.cz/front.file/download?file=2018%2002%2002%20manninen%208-27.pdfPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/28776344
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