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dc.contributor.authorKettunen, Eeva
dc.contributor.authorKemppainen, Tiina
dc.contributor.authorLievonen, Matias
dc.contributor.authorMakkonen, Markus
dc.contributor.authorFrank, Lauri
dc.contributor.authorKari, Tuomas
dc.contributor.editorKourouthanassis, Panos
dc.contributor.editorMarkopoulos, Panos
dc.contributor.editorPateli, Adamantia
dc.contributor.editorPouloudi, Nancy
dc.contributor.editorPucihar, Andreja
dc.contributor.editorCunha, João Vieira da
dc.date.accessioned2018-10-29T11:56:45Z
dc.date.available2018-10-29T11:56:45Z
dc.date.issued2018
dc.identifier.citationKettunen, E., Kemppainen, T., Lievonen, M., Makkonen, M., Frank, L., & Kari, T. (2018). Ideal types of online shoppers : a qualitative analysis of online shopping behavior. In P. Kourouthanassis, P. Markopoulos, A. Pateli, N. Pouloudi, A. Pucihar, & J. V. D. Cunha (Eds.), <i>MCIS 2018 : 12th Mediterranean Conference on Information Systems</i> (pp. 1-16). MCIS. <a href="https://aisel.aisnet.org/mcis2018/30" target="_blank">https://aisel.aisnet.org/mcis2018/30</a>
dc.identifier.otherCONVID_28650408
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/59993
dc.description.abstractDue to the growing popularity of online shopping, there is a growing demand for understanding the motives and behaviour of online shoppers. This study aims to increase this understanding by examining online shopping behaviour from the perspective of UTAUT2 theory integrated with self-efficacy and risk avoidance components. The thematically analysed data from 31 participants highlights the unique aspects of online shoppers by grouping them into ideal types, presenting the data as extensively as possible. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. This study discovered five ideal types of online shoppers: Conservative Shoppers, Rational Shoppers, Hedonistic Shoppers, Spontaneous Shoppers and Vanguard Shoppers. The main theoretical contribution of this study are the formed ideal shopper types enriched with practical implications for online shop providers on how to best meet the needs of each ideal type. The purpose of the ideal types is not to categorize online shoppers under one category but rather help to understand regularities of different types of online shopping behaviour. This understanding is beneficial for online shop providers as well as for academics interested in studying online shopping behaviour from the information systems point of view.fi
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherMCIS
dc.relation.ispartofMCIS 2018 : 12th Mediterranean Conference on Information Systems
dc.relation.urihttps://aisel.aisnet.org/mcis2018/30
dc.rightsIn Copyright
dc.subject.otherverkkokauppa (verkkoliiketoiminta)
dc.subject.otherideaalityypit
dc.subject.otheronline shopper
dc.subject.otheronline shopping
dc.subject.otherideal types
dc.subject.othercustomer
dc.subject.otherweb store
dc.titleIdeal types of online shoppers : a qualitative analysis of online shopping behavior
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-201810084376
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineInformation Systems Scienceen
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineCorporate Communicationen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.date.updated2018-10-08T09:15:19Z
dc.relation.isbn978-960-7260-61-1
dc.description.reviewstatuspeerReviewed
dc.format.pagerange1-16
dc.type.versionacceptedVersion
dc.rights.copyright© the Authors, 2018
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceMediterranean Conference on Information Systems
dc.subject.ysoasiakkaat
dc.subject.ysoostokäyttäytyminen
dc.subject.ysokäyttäjäkokemus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p3294
jyx.subject.urihttp://www.yso.fi/onto/yso/p8573
jyx.subject.urihttp://www.yso.fi/onto/yso/p25337
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okmA4


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