Influence of Social Media on Corporate Heritage Tourism Brand

Ukpabi, Dandison; Karjaluoto, Heikki

doi:10.1007/978-3-319-51168-9_50

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Ukpabi, D., & Karjaluoto, H. (2017). Influence of Social Media on Corporate Heritage Tourism Brand. In R. Schegg, & B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017 : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (pp. 697-709). Springer International Publishing. https://doi.org/10.1007/978-3-319-51168-9_50

Tekijät

Ukpabi, Dandison |

Karjaluoto, Heikki

Toimittajat

Schegg, Roland |

Stangl, Brigitte

Päivämäärä

2017

Oppiaine

Basic or discovery scholarship Markkinointi Basic or discovery scholarship Marketing

Tekijänoikeudet

Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a sense of community among the corporate heritage tourism brand adherents and visit intention among members of the community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings and sense of identity among its community.

Julkaisija

Springer International Publishing

ISBN

978-3-319-51167-2

Emojulkaisun ISBN

Konferenssi

Information and Communication Technologies in Tourism

Kuuluu julkaisuun

Information and Communication Technologies in Tourism 2017 : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017

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