Influence of Social Media on Corporate Heritage Tourism Brand
Ukpabi, D., & Karjaluoto, H. (2017). Influence of Social Media on Corporate Heritage Tourism Brand. In R. Schegg, & B. Stangl (Eds.), Information and Communication Technologies in Tourism 2017 : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 (pp. 697-709). Springer International Publishing. https://doi.org/10.1007/978-3-319-51168-9_50
Päivämäärä
2017Tekijänoikeudet
© Springer International Publishing AG 2017
Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that
integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and
proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a
sense of community among the corporate heritage tourism brand adherents and visit intention among members of the
community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings
and sense of identity among its community.
Julkaisija
Springer International PublishingISBN
978-3-319-51167-2Emojulkaisun ISBN
Konferenssi
Information and Communication Technologies in TourismKuuluu julkaisuun
Information and Communication Technologies in Tourism 2017 : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/26441263
Metadata
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- Kauppakorkeakoulu [1330]
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