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dc.contributor.authorLuoma-aho, Vilma
dc.contributor.editorIhlen, Øyvind
dc.contributor.editorFredriksson, Magnus
dc.date.accessioned2018-06-04T05:07:50Z
dc.date.available2019-10-20T21:35:17Z
dc.date.issued2018
dc.identifier.citationLuoma-aho, V. (2018). On Putnam : Bowling Together - Applying Putnam’s Theories of Community and Social Capital to Public Relations. In Ø. Ihlen, & M. Fredriksson (Eds.), <i>Public Relations and Social Theory : Key Figures, Concepts and Developments</i> (2nd ed., pp. 195-214). Routledge. Routledge Communication Series. <a href="https://doi.org/10.4324/9781315271231-11" target="_blank">https://doi.org/10.4324/9781315271231-11</a>
dc.identifier.otherCONVID_28070222
dc.identifier.otherTUTKAID_77730
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/58295
dc.description.abstractAlthough the concept of Social Capital is by no means new, it has certainly spread more widely due to the writings of Robert D. Putnam. His writings have underlined the importance of civic engagement and social ties for the welfare of individuals and societies at large. Putnam’s theories lay the foundation for an understanding of the broader societal functions of public relations, and offer useful concepts and ideas for both theory and practice. Putnam’s theory of social capital posits that the success of societies greatly depends on the horizontal bonds of collaboration: only trust-filled long-term relations, such as associations and clubs, are able to generate the cohesion that brings societal benefits such as lower crime rates, increased health, happiness and even economic prosperity. Understanding how a sense of community is fostered is vital as society continues to polarize and it becomes the task of communication professionals to build bridges between opposing views. The creation and maintenance of organizational social capital can be seen as a foundation for public relations. In fact, organizations with reciprocal, trusting stakeholder networks can be understood as having high amounts of social capital, which in turn makes organizations resilient and anti-fragile even in a chaotic environment.fi
dc.format.extent454
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherRoutledge
dc.relation.ispartofPublic Relations and Social Theory : Key Figures, Concepts and Developments
dc.relation.ispartofseriesRoutledge Communication Series
dc.relation.urihttps://www.taylorfrancis.com/books/e/9781351984461/chapters/10.4324%2F9781315271231-11
dc.rightsIn Copyright
dc.subject.otherPutnam, Robert
dc.titleOn Putnam : Bowling Together - Applying Putnam’s Theories of Community and Social Capital to Public Relations
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201805292853
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.contributor.oppiaineCorporate Communicationen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2018-05-29T06:15:15Z
dc.relation.isbn978-1-138-28129-5
dc.description.reviewstatuspeerReviewed
dc.format.pagerange195-214
dc.type.versionacceptedVersion
dc.rights.copyright© 2018 Routledge
dc.rights.accesslevelopenAccessfi
dc.subject.ysosuhdetoiminta
dc.subject.ysososiaalinen pääoma
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p14294
jyx.subject.urihttp://www.yso.fi/onto/yso/p8998
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.4324/9781315271231-11


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