| dc.contributor.author | Ulvila, Kukka-Maaria | |
| dc.date.accessioned | 2018-05-08T08:39:30Z | |
| dc.date.available | 2018-05-08T08:39:30Z | |
| dc.date.issued | 2018 | |
| dc.identifier.isbn | 978-951-39-7432-9 | |
| dc.identifier.other | oai:jykdok.linneanet.fi:1869972 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/57882 | |
| dc.description.abstract | Food consumption and food choices are a vital part of humans’ lifestyles. In
addition, it is widely acknowledged that food is one of the key consumption
contexts for environmental and social impacts around the world. The purpose
of this study is to contribute to the discussion on promoting sustainable food
consumption. More specifically, this study provides insights into the promotion
of sustainably produced food to consumers as well as into the value
orientations linked with sustainable food consumption. This dissertation
contributes to the existing literature on sustainable food consumption by
showing that such consumption may be motivated by a plethora of value
orientations – and their combinations – and that it is not only pro-environmental or green consumption. The first aim of this study is to
understand and describe what the values associated with sustainably produced
food are. The second aim is to provide information on consumers’ perceptions
of the importance of the different dimensions of corporate responsibility (CR) in
the Finnish food sector and what food chain CR dimensions consumers want to
be informed about. Finally, the third aim is to provide insight into consumers’
perceptions of the communication channels used to promote sustainably
produced food to consumers. In order to accomplish these aims, a mixed-methods research approach is used. The main result of this study suggests that
different value orientations are not necessarily mutually exclusive when
considering sustainable consumption. In addition, this research shows that
sustainable food consumption decisions are very much guided by habits and
convenience, and motivated by a plethora of value orientations and their
combinations. Consumers, furthermore, are interested in sustainability and the
different dimensions of food chain CR, and they want clear, reliable and
conveniently available information about these issues. The study also offers
insight on which communication channels could be effective when
communicating about the responsibility and sustainability of the food chain to
consumers. In addition to yielding new information about the barriers and
motivational factors regarding sustainable food consumption as well as the
values associated with sustainably produced food, the research results can help
to plan more effective promotion of sustainably produced food in the future. | |
| dc.format.extent | 1 verkkoaineisto (210 sivua) : kuvitettu | |
| dc.language.iso | eng | |
| dc.publisher | University of Jyväskylä | |
| dc.relation.ispartofseries | Jyväskylä studies in business and economics | |
| dc.relation.isversionof | Julkaistu myös painettuna. | |
| dc.subject.other | sustainable consumption | |
| dc.subject.other | food | |
| dc.subject.other | values | |
| dc.subject.other | corporate responsibility | |
| dc.subject.other | food chain | |
| dc.subject.other | communications | |
| dc.subject.other | sustainble consumption | |
| dc.title | "Good for nature - good for you"? : values and sustainable food consumption - promoting sustainably produced food products to Finnish consumers | |
| dc.title.alternative | Values and sustainable food consumption - promoting sustainably produced food products to Finnish consumers | |
| dc.type | Diss. | |
| dc.identifier.urn | URN:ISBN:978-951-39-7432-9 | |
| dc.type.dcmitype | Text | en |
| dc.type.ontasot | Väitöskirja | fi |
| dc.type.ontasot | Doctoral dissertation | en |
| dc.contributor.tiedekunta | Kauppakorkeakoulu | fi |
| dc.contributor.yliopisto | University of Jyväskylä | en |
| dc.contributor.yliopisto | Jyväskylän yliopisto | fi |
| dc.contributor.oppiaine | Ympäristöjohtaminen | fi |
| dc.subject.method | Monimenetelmäisyys | |
| dc.relation.issn | 1457-1986 | |
| dc.relation.numberinseries | 188 | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | kestävä kulutus | |
| dc.subject.yso | ruoka | |
| dc.subject.yso | ravinto | |
| dc.subject.yso | ympäristövaikutukset | |
| dc.subject.yso | sosiaaliset vaikutukset | |
| dc.subject.yso | valinta | |
| dc.subject.yso | yritysvastuu | |
| dc.subject.yso | ravintoketjut | |
| dc.subject.yso | kuluttajat | |
| dc.subject.yso | arvot | |
| dc.subject.yso | tavat (toimintatavat) | |
| dc.subject.yso | tottumukset | |
| dc.subject.yso | väitöskirjat | |
