| dc.contributor.author | Frank, Lauri | |
| dc.contributor.author | Scholz, Michael | |
| dc.date.accessioned | 2017-12-08T07:01:24Z | |
| dc.date.available | 2017-12-08T07:01:24Z | |
| dc.date.issued | 2017 | |
| dc.identifier.citation | Frank, L., & Scholz, M. (2017). The Effect of Textual Producer-Generated Descriptions on Demand of Mobile Applications. In <i>ECIS 2017 : Proceedings of the 25th European Conference on Information Systems, Guimarães, Portugal, June 5-10, 2017</i> (pp. 985-996). European Conference on Information Systems. <a href="http://aisel.aisnet.org/ecis2017_rp/64/" target="_blank">http://aisel.aisnet.org/ecis2017_rp/64/</a> | |
| dc.identifier.other | CONVID_27132840 | |
| dc.identifier.other | TUTKAID_74521 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/56181 | |
| dc.description.abstract | We analyze the impact of different app description characteristics on app demand on the basis of panel
data for six months and 1081 distinct apps. We use several text mining techniques in order to operationalize
the descriptions’ textual characteristics. The extracted variables are then used in an econometric
investigation to examine their impact on apps’ downloads. Our results provide evidence that
app descriptions have an effect on demand. Apps with upfront price should be described in a neutral
tone. Apps without an upfront price but with in-app purchase option should be offered with rather
short descriptions that are written in a formal and subjective style. | |
| dc.language.iso | eng | |
| dc.publisher | European Conference on Information Systems | |
| dc.relation.ispartof | ECIS 2017 : Proceedings of the 25th European Conference on Information Systems, Guimarães, Portugal, June 5-10, 2017 | |
| dc.relation.uri | http://aisel.aisnet.org/ecis2017_rp/64/ | |
| dc.subject.other | mobile applications | |
| dc.subject.other | app descriptions | |
| dc.subject.other | demand estimation | |
| dc.title | The Effect of Textual Producer-Generated Descriptions on Demand of Mobile Applications | |
| dc.type | conferenceObject | |
| dc.identifier.urn | URN:NBN:fi:jyu-201712074529 | |
| dc.contributor.laitos | Informaatioteknologian tiedekunta | fi |
| dc.contributor.laitos | Faculty of Information Technology | en |
| dc.contributor.oppiaine | Tietotekniikka | fi |
| dc.contributor.oppiaine | Mathematical Information Technology | en |
| dc.type.uri | http://purl.org/eprint/type/ConferencePaper | |
| dc.date.updated | 2017-12-07T13:16:00Z | |
| dc.relation.isbn | 978-989-20-7655-3 | |
| dc.type.coar | conference paper | |
| dc.description.reviewstatus | peerReviewed | |
| dc.format.pagerange | 985-996 | |
| dc.type.version | publishedVersion | |
| dc.rights.copyright | © the Authors, 2017. | |
| dc.rights.accesslevel | openAccess | fi |
| dc.relation.conference | European Conference on Information Systems | |
| dc.subject.yso | mobiilisovellukset | |
| dc.subject.yso | kysyntä | |
| dc.subject.yso | ennakointi | |
| dc.subject.yso | tekstinlouhinta | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p27414 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p6256 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p17353 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p27112 | |
