dc.contributor.author | Ukpabi, Dandison | |
dc.contributor.author | Karjaluoto, Heikki | |
dc.contributor.author | Ikaba, Victoria | |
dc.contributor.author | Wali, Kemkamma | |
dc.contributor.author | Kpunee, Henry | |
dc.contributor.editor | Okwandu, Gabriel A. | |
dc.contributor.editor | Nwokah, N. Gladson | |
dc.date.accessioned | 2017-05-29T06:29:53Z | |
dc.date.available | 2017-05-29T06:29:53Z | |
dc.date.issued | 2017 | |
dc.identifier.citation | Ukpabi, D., Karjaluoto, H., Ikaba, V., Wali, K., & Kpunee, H. (2017). It Wetted my Appetite! Demographic Differences in Perceiving Gastronomy Content on Social Media : A Study of Fast Foods Restaurants in Port Harcourt. In G. A. Okwandu, & N. G. Nwokah (Eds.), <i>Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017</i> (pp. 98-109). Rivers State University. | |
dc.identifier.other | CONVID_27020147 | |
dc.identifier.other | TUTKAID_73874 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/54142 | |
dc.description.abstract | Fast food chains have emerged to be a dominant sector in the Nigerian
retail industry, contributing to employment generation and the nation’s
GDP. In the face of dynamic competitive business landscape, this sector
has continuously relied on the traditional method of communicating,
engaging and retaining customers. This anachronistic approach has cut
them from a profitable customer segment which relies heavily on ICT tools
such as social media. Thus, the aim of this study is to examine the
differences in the rate fast food chains utilize social media through
professionally handling posting of gastronomy content on their social
media pages. Utilising gastronomy as an emerging concept and/or theory in
the tourism discipline, we used the SPSS 24 as the analytical software with
analytical tools such as ANOVA and T-Tests, we found that gastronomy
content on social media does not influence consumers’ perception of a fast
food as favourite. However, we found that women and the adult population
showed responsiveness to gastronomy content on social media than the
men and the younger population. Theoretical and managerial implications
are offered in addition to future research directions. | |
dc.format.extent | 420 | |
dc.language.iso | eng | |
dc.publisher | Rivers State University | |
dc.relation.ispartof | Re-Inventing of Wheel of Nigeria's Economic Growth through Marketing : Where Are We Now? Proceedings of the 1st Annual RSU Marketing Academic Conference in Collaboration with the National Institute of Marketing of Nigeria, 3-4 May, 2017 | |
dc.subject.other | demographics | |
dc.title | It Wetted my Appetite! Demographic Differences in Perceiving Gastronomy Content on Social Media : A Study of Fast Foods Restaurants in Port Harcourt | |
dc.type | conferenceObject | |
dc.identifier.urn | URN:NBN:fi:jyu-201705242493 | |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | School of Business and Economics | en |
dc.contributor.oppiaine | Basic or discovery scholarship | fi |
dc.contributor.oppiaine | Markkinointi | fi |
dc.contributor.oppiaine | Basic or discovery scholarship | en |
dc.contributor.oppiaine | Marketing | en |
dc.type.uri | http://purl.org/eprint/type/ConferencePaper | |
dc.date.updated | 2017-05-24T12:15:11Z | |
dc.relation.isbn | None | |
dc.type.coar | conference paper | |
dc.description.reviewstatus | nonPeerReviewed | |
dc.format.pagerange | 98-109 | |
dc.relation.issn | None | |
dc.type.version | acceptedVersion | |
dc.rights.copyright | © the Authors & © Department of Marketing, Faculty of Management Sciences,
Rivers State University of Science and Technology, Port Harcourt, 2017. | |
dc.rights.accesslevel | openAccess | fi |
dc.relation.conference | River State University Marketing Academic Conference | |
dc.subject.yso | sosiaalinen media | |
dc.subject.yso | gastronomia | |
dc.subject.yso | pikaruokapaikat | |
dc.subject.yso | pikaruoat | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p20774 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p2845 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p20640 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p5587 | |