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dc.contributor.advisorLeppäniemi, Matti
dc.contributor.advisorKarjaluoto, Heikki
dc.contributor.authorLakka, Eveliina
dc.date.accessioned2017-01-07T18:26:53Z
dc.date.available2017-01-07T18:26:53Z
dc.date.issued2014
dc.identifier.otheroai:jykdok.linneanet.fi:1645419
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/52651
dc.description.abstractThe role of marketing can be seen as to assist the company on creating superior value for its customers, so that they would succeed against their competitors. Creating superior value has not always been essential, as in the past firms could achieve profitability due to regulated markets, controlled distribution channels or scarce resources. An increasing number of industrial manufacturing companies are moving from offering solely products to offering combinations of products and services. Customers benefit from industrial services as they support and enable the value generation of the products they have purchased. To firms, offering services is a matter of competitive advantage since services are harder to copy and easier to customize, due to their intangibility and heterogeneous nature. This study aims at contributing to the research of value creation phenomenon in the business-to-business (B2B) markets, focus being in the industrial service markets. This is done through analyzing the case of Raute Technology Services. Raute is a Finnish technology company, which provides machinery, equipment and services for veneer, plywood and LVL (Laminated Veneer Lumber) producers. For this single case study, ten Raute employees, as well as ten of their customer companies, were interviewed about the themes surrounding value creation. The objective of this study was to review the existing literature about value creation processes in the context of B2B markets, to discuss characteristics of industrial service markets in the value creation context and to study how Raute Technology Services and its customers currently identify the value creation processes and the customer value proposition of Raute Technology Services.en
dc.format.extent1 verkkoaineisto (118 sivua)
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.otherMarketing
dc.subject.otherbusiness-to-business
dc.subject.otherindustrial services
dc.subject.othercustomer-perceived value
dc.subject.othercustomer value proposition
dc.titleCreating customer value through industrial services : case: Raute Technology Services
dc.identifier.urnURN:NBN:fi:jyu-201701071084
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineMarketingen
dc.date.updated2017-01-07T18:26:54Z
dc.rights.accesslevelopenAccessfi
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20423
dc.subject.ysomarkkinointi
dc.subject.ysoyrityspalvelut
dc.subject.ysoyritysmarkkinointi
dc.subject.ysoasiakkaat
dc.format.contentfulltext
dc.type.okmG2


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