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dc.contributor.authorTaiminen, Heini
dc.date.accessioned2016-08-24T08:34:35Z
dc.date.available2018-06-21T21:35:35Z
dc.date.issued2016
dc.identifier.citationTaiminen, H. (2016). How do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program. <em>Computers in Human Behavior</em>, 63, 787-795. <a href="http://dx.doi.org/10.1016/j.chb.2016.06.002">doi:10.1016/j.chb.2016.06.002</a>
dc.identifier.otherTUTKAID_70415
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/51036
dc.description.abstractThis paper contributes to the discussion on the potential of different social media platforms in health behavior change programs. More specifically, it compares the outcomes of participation in different online community platforms in an online behavioral weight loss program. Results show that active participants on online community platforms perceive their service experience more positively, follow instructions more precisely, have a more positive perception of achieving their goals, and also feel that they receive more social support than do those who do not actively participate in online community channels, although no differences were found related to weight loss itself. Furthermore, interesting differences were found in the perceptions of participants on different types of social media platforms. For example, those who actively participated in a Facebook-based online community reported receiving more emotional support than did those who participated in a discussion forum-based online community. The results shed light on what types of outcomes active participation in different kinds of online communities might have for individuals. A description is provided of possible strategies for service providers in terms of facilitating the service experience that they provide.
dc.language.isoeng
dc.publisherPergamon
dc.relation.ispartofseriesComputers in Human Behavior
dc.subject.othersocial media
dc.subject.otheronline communities
dc.subject.otherhealth behavior
dc.subject.otherhealth care
dc.subject.otherobesity
dc.titleHow do online communities matter? Comparison between active and non-active participants in an online behavioral weight loss program
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201608223841
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarship
dc.contributor.oppiaineMarkkinointi
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2016-08-22T12:15:04Z
dc.type.coarjournal article
dc.description.reviewstatuspeerReviewed
dc.format.pagerange787-795
dc.relation.issn0747-5632
dc.relation.volume63
dc.type.versionacceptedVersion
dc.rights.copyright© 2016 Elsevier Ltd. This is a final draft version of an article whose final and definitive form has been published by Elsevier. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.relation.doi10.1016/j.chb.2016.06.002


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