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Measuring phenotypes in fluctuating environments
Burton, Tim; Lakka, Hanna‐Kaisa; Einum, Sigurd (Wiley-Blackwell, 2020)Despite considerable theoretical interest in how the evolution of phenotypic plasticity should be shaped by environmental variability and stochasticity, how individuals actually respond to these aspects of the environment ... -
The significance of environmental responsibility on airline customers' intention to purchase
Merilä, Outi (2015)Operating in an energy intensive industry, airlines’ environmental performance is under constant scrutiny of the regulators and authorities. By contrast, it seems that not many airlines have considered gaining competitive ... -
Customer brand engagement : affection to brand usage intent and moderating effect of brand experience
Hintikka, Anni (2015)Customer engagement is a relatively new area in the marketing literature and academic research has only shortly studied the nature of customer engagement. Despite the slight research numerous work have recognized the ... -
Investigating customer experiences of a public limited company brand in a B2B context : a case study of the EV charging industry
Jauhiainen, Sannimaija (2023)Vahva yritysidentiteetti tarjoaa elementit, joiden avulla voidaan luoda ainutlaatuinen yritysbrändi sekä erottua jatkuvasti muuttuvassa kilpaillussa liiketoimintaympäristössä. Yritysidentiteetti on myös ratkaisevassa ... -
Motivational drivers of customer brand engagement and its effect on share of wallet in a social media context
Tiensuu, Severi (2014)In recent years, many companies have used social media as part of their marketing and brand building activities. The rise of social media has strengthened the need for customer activation and engagement. Customer brand ...