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dc.contributor.advisorSiltaoja, Marjo
dc.contributor.authorGibson, Ben
dc.date.accessioned2016-05-17T19:26:51Z
dc.date.available2016-05-17T19:26:51Z
dc.date.issued2016
dc.identifier.otheroai:jykdok.linneanet.fi:1541827
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/49819
dc.description.abstractWith climate change becoming ever-present as a huge environmental issue for the modern era to address, pro-environmental behavior (PEB) is becoming an increasingly relevant area. There seems to be a divergence between how different actors try and encourage PEB when using emotion as the motivational tool. Therefore, the current study aimed to explore this effect of (negative) emotion on decision making. The Theory of Planned Behavior (TPB) was used as the theoretical framework, with the primary research aim testing whether emotion affects the theory, and if this is a direct effect on intentions. Within the existing research, environmental values are also found to be potentially linked with the TPB variables, and as such the secondary research aim was based around this, determining if emotion has an indirect effect through values. The analysis found that the TPB holds for the control and sadness group in this setting, even with emotion as a 4th predictor. However, invoked fear adversely impacted intentions and subsequently the theory. Im-plications for this are discussed, with sadness being suggested as a more rational emotion than fear. For the secondary research aim the analysis found no link between values and the TPB, but the effect of emotion on values provided additional contradictory insight to existing value theories. Invoked fear was found to adversely affect biospheric values, leading to a discussion around coping mechanisms. Future areas of research were highlighted, specifically based on individual emotions and values.en
dc.format.extent1 verkkoaineisto (82 sivua)
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.otherTheory of Planned Behavior (TPB)
dc.subject.otherEnvironmental Values
dc.subject.otherEmotion
dc.subject.otherPro-environmental Behavior (PEB)
dc.subject.otherHousehold Energy Efficiency
dc.titleThe effect of (negative) emotion on pro-environmental behavior : an application of the theory of planned behavior
dc.identifier.urnURN:NBN:fi:jyu-201605172597
dc.type.ontasotPro gradu -tutkielmafi
dc.type.ontasotMaster’s thesisen
dc.contributor.tiedekuntaKauppakorkeakoulufi
dc.contributor.tiedekuntaSchool of Business and Economicsen
dc.contributor.laitosTaloustieteetfi
dc.contributor.laitosBusiness and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineYritysten ympäristöjohtaminenfi
dc.contributor.oppiaineCorporate Environmental Managementen
dc.date.updated2016-05-17T19:26:52Z
dc.rights.accesslevelopenAccessfi
dc.type.publicationmasterThesis
dc.contributor.oppiainekoodi20425
dc.subject.ysotunteet
dc.subject.ysoympäristöarvot
dc.subject.ysoympäristöasenteet
dc.subject.ysoenergiatehokkuus
dc.format.contentfulltext
dc.type.okmG2


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