Customer Perception Driven Product Evolution : Facilitation of Structured Feedback Collection
Khriyenko, O. (2016). Customer Perception Driven Product Evolution : Facilitation of Structured Feedback Collection. In T. A. Majchrzak, P. Traverso, V. Monfort, & K.-H. Krempels (Eds.), WEBIST 2016 : Proceedings of the 12th International conference on web information systems and technologies. Volume 2 (pp. 196-203). SCITEPRESS. https://doi.org/10.5220/0005793901960203
Tekijät
Päivämäärä
2016Tekijänoikeudet
© INSTICC, 2016. This is an author's Final Draft version of an article whose final and definitive form has been published in the WEBIST Proceedings. Published by SCITEPRESS.
Competitive environment not only requires effective advertising strategies from the product producers and
service providers, but also to do comprehensive and sufficient analysis of their customers to understand
their needs and expectations. Successfully involving customers into a product/service co-creation process,
companies more likely increase their future revenue. Customer feedback analysis is widely applied in
marketing and product development. Among other challenges (e.g. customer engagement, feedback
collection, etc.) automation of customer feedback analysis becomes very demanding task and requires
advance intelligent tools to understand customers’ product perception and preferences. Since, mining of free
text feedbacks (which is still the most representing form of the real voice of the customer) is challenging,
this work presents an approach towards customer-supported transformation of feedback into structured data.
Further analysis and manipulation with semantically enhanced customer feedback and product/service
description makes possible to automatically generate useful changes in existing products or even a new
product description that takes into account actual needs and preferences of customers.
...
Julkaisija
SCITEPRESSEmojulkaisun ISBN
978-989-758-186-1Konferenssi
International conference on web information systems and technologiesKuuluu julkaisuun
WEBIST 2016 : Proceedings of the 12th International conference on web information systems and technologies. Volume 2Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/25678586
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