‘We are all responsible now’: Governmentality and responsibilized subjects in corporate social responsibility
Siltaoja, M., Malin, V., & Pyykkönen, M. (2015). ‘We are all responsible now’: Governmentality and responsibilized subjects in corporate social responsibility. Management Learning, 46 (4), 444-460. doi:10.1177/1350507614541199
Julkaistu sarjassaManagement Learning
© The Author(s) 2014. This is a final draft version of an article whose final and definitive form has been published by Sage Publications. Published in this repository with the kind permission of the publisher.
The corporate social responsibility promise is a fascinating one: companies are able and willing to regulate themselves, and self-regulation is manifested in collaborative efforts that promote individual well-being. Yet, this macro-level promise has a silenced flip side in organizational contexts. We argue that corporate social responsibility has diffused the idea of employee responsibilization into organizational environments, so it entails a dual role for employees: employees become both the objects and the subjects of corporate social responsibility. The primary aim of this article is thus to develop a theoretical understanding that acknowledges the role of individual members of the organization in communicating and defining corporate social responsibility while taking into consideration the well-being perspective. We draw on critical management studies as a form of counter-conduct towards mainstream theorizing and seek an alternative to Freirean critical dialogue as a tool to promote empowerment alongside ethics in corporate social responsibility. ...