Environmental Responsibility as a Factor in Gaining Competitive Advantage in the Aviation Industry
Baumeister, S. (2015). Environmental Responsibility as a Factor in Gaining Competitive Advantage in the Aviation Industry. Journal of Geotechnical and Transportation Engineering, 1(2), 43-48. http://www.jgtte.com/Issue2.html
Julkaistu sarjassa
Journal of Geotechnical and Transportation EngineeringTekijät
Päivämäärä
2015Oppiaine
Basic or discovery scholarshipYritysten ympäristöjohtaminenBasic or discovery scholarshipCorporate Environmental ManagementTekijänoikeudet
© 2015 Journal of Geotechnical and Transportation Engineering. This is an open access article published in Journal of Geotechnical and Transportation Engineering.
In recent years there has been increasing interest in the
environmental impacts of aviation, and some airlines have begun
to address this issue more seriously. At the same time, competition
in the aviation industry has become much tougher. This study
focuses on the question of whether showing proactive
environmental behavior could work as a differentiation strategy
for airlines that are acting more responsibly, and thus help them to
improve their competitiveness. This paper presents the results of a
questionnaire conducted among 148 air travelers on their opinions
and attitudes towards environmental aspects of flying, such as a
modern and fuel-efficient fleet, direct flights, and carbon offset.
The results showed that indeed there are air passengers who
consider the environment when booking a flight, although they
were not in the majority. The study also found that the participants
saw additional value in a modern fleet, direct flights, and carbon
offset, however, not all of them showed a willingness to pay a
premium for those aspects.
...
Julkaisija
Journal of Geotechnical and Transportation EngineeringISSN Hae Julkaisufoorumista
2379-8769Asiasanat
Alkuperäislähde
http://www.jgtte.com/Issue2.htmlJulkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/25473612
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