Environmental Responsibility as a Factor in Gaining Competitive Advantage in the Aviation Industry
Baumeister, S. (2015). Environmental Responsibility as a Factor in Gaining Competitive Advantage in the Aviation Industry. Journal of Geotechnical and Transportation Engineering, 1(2), 43-48. http://www.jgtte.com/Issue2.html
DisciplineBasic or discovery scholarshipYritysten ympäristöjohtaminenBasic or discovery scholarshipCorporate Environmental Management
© 2015 Journal of Geotechnical and Transportation Engineering. This is an open access article published in Journal of Geotechnical and Transportation Engineering.
In recent years there has been increasing interest in the environmental impacts of aviation, and some airlines have begun to address this issue more seriously. At the same time, competition in the aviation industry has become much tougher. This study focuses on the question of whether showing proactive environmental behavior could work as a differentiation strategy for airlines that are acting more responsibly, and thus help them to improve their competitiveness. This paper presents the results of a questionnaire conducted among 148 air travelers on their opinions and attitudes towards environmental aspects of flying, such as a modern and fuel-efficient fleet, direct flights, and carbon offset. The results showed that indeed there are air passengers who consider the environment when booking a flight, although they were not in the majority. The study also found that the participants saw additional value in a modern fleet, direct flights, and carbon offset, however, not all of them showed a willingness to pay a premium for those aspects. ...
PublisherJournal of Geotechnical and Transportation Engineering
Publication in research information system
MetadataShow full item record
- Kauppakorkeakoulu 
Showing items with similar title or keywords.
Baumeister, Stefan (2011)Air transportation plays a vital role in many aspects of our every day life. Due to strong growth and the increasing amount of green house gases released, the aviation industry cannot be considered as operating sustainable. ...
Baumeister, Stefan (Air Transport Research Society, 2013)In recent years there has been increasing interest in the environmental impacts of aviation, and some airlines have begun to address this issue more seriously. At the same time competition in the aviation industry has ...
Vilhomaa, Iris (2021)Lately, it has become more and more common for companies to be involved in finding solutions and implementing practices to concerning global public goods, such as pollution and climate change (Kaul et al. 1999, 2003). As ...
Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review Cordes, Hannes (2020)Although the amount of emission per passenger seat kilometer in the aviation industry is constantly decreasing through technological advancements and improved operations, the industry cannot negate its vast increase in ...
Does airlines’ eco-friendliness matter? Customer satisfaction towards an environmentally responsible airline Baumeister, Stefan; Nyrhinen, Jussi; Kemppainen, Tiina; Wilska, Terhi-Anna (Elsevier, 2022)The looming climate crisis requires an immediate response, also on an individual level. Consumers are being asked to reduce and replace their carbon-intensive consumption behaviors. One of the consumption behaviors with ...