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dc.contributor.advisorSiitonen, Marko
dc.contributor.authorAhlstén, Jaakko
dc.date.accessioned2016-01-18T08:43:45Z
dc.date.available2016-01-18T08:43:45Z
dc.date.issued2015
dc.identifier.otheroai:jykdok.linneanet.fi:1507790
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/48372
dc.description.abstractThis study is about the crisis communication efforts of Sony Computer Entertainment (SCE) during two crises. Their PlayStation Network online service was hacked in 2011 and crashed by artificially high traffic in 2014. The purpose of the study is to examine the communication strategies of SCE and the development those strategies underwent between the two crises. This is done by comparing their crisis communication strategies with the Contingency Theory of strategic conflict management. This is done by a comparative case study methodology, utilising content analysis and gauging the impact of the crisis communication efforts through select media reactions. The study is significant in that it examines a severe data theft from a major international company, the like of which are more than likely to happen in the future. This study can be used as reference to build best practices for crisis communication strategies in crises involving online services and private data. The study results also support Contingency Theory's views of flexible crisis communication strategies to be received better by the publics.en
dc.format.extent1 verkkoaineisto (83 sivua)
dc.language.isoeng
dc.rightsJulkaisu on tekijänoikeussäännösten alainen. Teosta voi lukea ja tulostaa henkilökohtaista käyttöä varten. Käyttö kaupallisiin tarkoituksiin on kielletty.fi
dc.rightsThis publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.en
dc.subject.otherPlayStation
dc.titleA comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises
dc.identifier.urnURN:NBN:fi:jyu-201601181133
dc.type.ontasotPro gradufi
dc.type.ontasotMaster's thesisen
dc.contributor.tiedekuntaHumanistinen tiedekuntafi
dc.contributor.tiedekuntaFaculty of Humanitiesen
dc.contributor.laitosViestintätieteiden laitosfi
dc.contributor.laitosDepartment of Communicationen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiainekulttuurienvälinen viestintäfi
dc.contributor.oppiaineMaster's Degree Programme in Intercultural Communicationen
dc.date.updated2016-01-18T08:43:46Z
dc.rights.accesslevelopenAccessfi
dc.contributor.oppiainekoodi3134
dc.subject.ysokriisiviestintä
dc.subject.ysoviestintästrategiat
dc.subject.ysoorganisaatiokulttuuri
dc.subject.ysokulttuurienvälinen viestintä
dc.subject.ysokontingenssiteoria


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