Impact of Status and Meme Content on the Spread of Memes in Virtual Communities
Mazambani, G., Carlson, M. A., Reysen, S. & Hempelmann, C. F. (2015). Impact of Status and Meme Content on the Spread of Memes in Virtual Communities. Human Technology, 11 (2), 148-164. doi:10.17011/ht/urn.201511113638
Published inHuman Technology
© 2015 Gideon Mazambani, Maria A. Carlson, Stephen Reysen, & Christian F. Hempelmann, and the Agora Center, University of Jyväskylä.
We examined the influence of meme consistency (vs. inconsistency) and intragroup status on the spread of memes in virtual communities. Prior research suggests that information consistent with the theme of the group is remembered better and that ideas threatening to the group identity are rejected. In addition, previous research shows that low-status group members mimic high-status members and communicate with them to seek information and approval. We analyzed social interactions among members of four online forums from January 1, 2010, to February 21, 2014. Contrary to our prediction, our results show that memes initiated by low-status members spread faster than memes started by high- or moderate-status members. In line with prior research, memes that were consistent with a forum theme were spread more frequently than inconsistent memes.
PublisherUniversity of Jyväskylä, Agora Center
MetadataShow full item record
Except where otherwise noted, this item's license is described as © 2015 Gideon Mazambani, Maria A. Carlson, Stephen Reysen, & Christian F. Hempelmann, and the Agora Center, University of Jyväskylä.
Showing items with similar title or keywords.
Social network site communities as agents and spaces of pursuing influence in society : forms, stages and attributes of building communicative power Sormanen, Niina (Jyväskylän yliopisto, 2018)Before the emergence and high popularity of social media, individuals or even collectives of individual citizens rarely had strong voice in public discourse. Social media, and its social network sites (SNS), have allowed ...
Using Slack for computer-mediated communication to support higher education students’ peer interactions during Master’s thesis seminar Tuhkala, Ari; Kärkkäinen, Tommi (Springer, 2018)Our study contributes to the research on computer-mediated communication in higher education by experimenting a modern communication tool called Slack. In particular, we consider using Slack to support students’ peer ...
Nihtilä, Pauliina (2019)Tutkimuksen tarkoituksena oli selvittää, miten yhteisöllisyys ilmenee videopelifaneille suunnatulla internetsivustolla julkaistuissa teksteissä. Taustatieto rakentui useiden tutkijoiden esittämistä virtuaaliyhteisöjen ja ...
Shi, Qianlu (2020)Video game production is more than a successful entertainment industry. With games as vessels, many stories have been told and experienced differently. Like many other forms of human-computer interaction, games are partly ...