A Firm's Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance
Karjaluoto, H., Mäkinen, H., & Järvinen, J. (2015). A Firm's Activity in Social Media and Its Relationship with Corporate Reputation and Firm Performance. In R. Bons, J. Versendaal, A. Pucihar, & M. K. Borstnar (Eds.), Proceedings of the 28th Bled eConference : #e WellBeing (pp. 469-481). Moderna organizacija. https://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/EDFE658864D5E74EC1257E5B004CE499/$File/7_Karjaluoto.pdf
Date
2015Copyright
© The Authors. This is a final draft version of an article whose final and definitive form has been published in the Proceedings of the 27th Bled eConference "eWellBeing".
There is growing debate about whether companies’ investments in social media really
pay off. This research attempts to contribute to this discussion by investigating the
relationship between a firm’s social media activity and two outcomes, namely, company
reputation and firm financial performance. Two propositions are developed based on
theory and tested with a sample of 59 companies. The findings suggest that a firm’s
social media activity is only partially linked with its financial performance and is not
linked with corporate reputation. The implications of the research suggest that little is
known about the relationships between a firm’s social media activity and corporate
reputation and financial outcomes.
Publisher
Moderna organizacijaISBN
978-961-232-281-6Parent publication ISBN
Conference
Bled eConferenceIs part of publication
Proceedings of the 28th Bled eConference : #e WellBeing
Original source
https://domino.fov.uni-mb.si/proceedings.nsf/Proceedings/EDFE658864D5E74EC1257E5B004CE499/$File/7_Karjaluoto.pdfPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/25254308
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