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dc.contributor.authorZhang, Boyang
dc.contributor.authorVos, Marita
dc.date.accessioned2015-03-03T07:53:10Z
dc.date.available2015-03-03T07:53:10Z
dc.date.issued2015
dc.identifier.citationZhang, B., & Vos, M. (2015). How and Why Some Issues Spread Fast In Social Media. <i>Online Journal of Communication and Media Technologies</i>, <i>5</i>(1), 90-113. <a href="https://doi.org/10.29333/ojcmt/2497" target="_blank">https://doi.org/10.29333/ojcmt/2497</a>
dc.identifier.otherCONVID_24580876
dc.identifier.otherTUTKAID_65402
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/45429
dc.description.abstractThis paper brings together current insights from various disciplines into the spreading of social media post. By a structured literature review of peer-reviewed literature 39 recent articles on diffusion in social media were located. The search spanned 10 years, although all the papers were published after 2009, indicating that the examination and observation of spread patterns in social media is still in an early stage. The analys is focused on spread patterns and factors that may explain how rapidly issues spread in the online environment. Based on the findings, from an organizational perspective a model is constructed and directions for future research are suggested. The model focuses on characteristics of the issue, of the social media involved, actor resources and general factors. A better understanding of how social media posts spread help organizations to be prepared for upcoming issues and crises, such as lauching early rumour detection to prevent losses in organizational and brand image.
dc.language.isoeng
dc.publisherOnline Journal of Communication and Media Technologies
dc.relation.ispartofseriesOnline Journal of Communication and Media Technologies
dc.relation.urihttp://www.ojcmt.net/download/how-and-why-some-issues-spread-fast-in-social-media.pdf
dc.subject.otherdiffusion iffusion
dc.subject.otherspread
dc.subject.otherspreadpatterns patterns patternspatterns
dc.titleHow and Why Some Issues Spread Fast In Social Media
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-201502251376
dc.contributor.laitosAgora Centerfi
dc.contributor.laitosViestintätieteiden laitosfi
dc.contributor.laitosAgora Centeren
dc.contributor.laitosDepartment of Communicationen
dc.contributor.oppiaineHumanistinen koulutusala
dc.contributor.oppiaineYhteisöviestintä
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.date.updated2015-02-25T16:30:15Z
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.format.pagerange90-113
dc.relation.issn1986-3497
dc.relation.numberinseries1
dc.relation.volume5
dc.type.versionpublishedVersion
dc.rights.copyright© Online Journal of Communication and Media Technologies. This is an open access article published by OJCMT.
dc.rights.accesslevelopenAccessfi
dc.subject.ysososiaalinen media
dc.subject.ysomonitorointi
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p3628
dc.relation.doi10.29333/ojcmt/2497
dc.type.okmA1


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