Social media monitoring: aims, methods, and challenges for international companies
Zhang, B., & Vos, M. (2014). Social media monitoring: aims, methods, and challenges for international companies. Corporate Communications: An International Journal, 19(4), 371–383. https://doi.org/10.1108/CCIJ-07-2013-0044
Published inCorporate Communications: An International Journal
© Emerald. This is a final draft version of an article whose final and definitive form has been published by Emerald.
Purpose – This paper seeks to clarify the aims, monitoring methods, and challenges of social media monitoring from the perspective of international companies. Trends in the literature are also investigated. Design/methodology/approach – Based on a systematic literature review, 30 key articles from 2008 to 2012 were further analysed. Findings – International companies need real-time monitoring software, expertise and dynamic visualization to facilitate early detection and prognoses supporting strategy making. This is a costly affair, prompting questions about return on investment. A recent trend in the research literature concerns the development of models describing how issues spread in social media with the aim of facilitating prognoses. Research limitations/implications – The online databases used comprised refereed peer-reviewed scientific articles. Books were not included in the search process. Practical implications – Because information spreads fast in social media and affects international companies, they need to identify issues early, in order to monitor and predict their growth. This paper discusses the difficulties posed by this objective. Originality/value – Social media monitoring is a young research area and research on the topic has been conducted from many different perspectives. Therefore, this paper brings together current insights geared towards corporate communication by international companies. ...
PublisherEmerald Group Publishing Ltd.
ISSN Search the Publication Forum1356-3289
Publication in research information system
MetadataShow full item record
Showing items with similar title or keywords.
The Datafication of Hate : Expectations and Challenges in Automated Hate Speech Monitoring Laaksonen, Salla-Maaria; Haapoja, Jesse; Kinnunen, Teemu; Nelimarkka, Matti; Pöyhtäri, Reeta (Frontiers Media, 2020)Hate speech has been identified as a pressing problem in society and several automated approaches have been designed to detect and prevent it. This paper reports and reflects upon an action research setting consisting of ...
Principles of social media monitoring and analysis software Semenov, Alexander (University of Jyväskylä, 2013)
Social Media Monitoring for Crisis Communication : Process, Methods and Trends in the Scientific Literature Ruggiero, Aino; Vos, Marita (Faculty of Communication and Media Studies, Eastern Mediterranean University, 2014)This literature review study aims at clarifying current knowledge on social media monitoring from the perspective of organizational communication and public relations. It also contributes to crisis communication by ...
Statistical methods for adaptive river basin management and monitoring Kotamäki, Niina (University of Jyväskylä, 2018)Decision-making at different phases of adaptive river basin management planning rely largely on the information that is gained through environmental monitoring. The aim of this thesis was to develop and test statistical ...
Cost-efficiency assessments of marine monitoring methods lack rigor : a systematic mapping of literature and an end-user view on optimal cost-efficiency analysis Hyvärinen, Heini; Skyttä, Annaliina; Jernberg, Susanna; Meissner, Kristian; Kuosa, Harri; Uusitalo, Laura (Springer, 2021)Global deterioration of marine ecosystems, together with increasing pressure to use them, has created a demand for new, more efficient and cost-efficient monitoring tools that enable assessing changes in the status of ...